Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. Are we thinking about social media marketing in the context of influencing buying decisions?

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2009

How to Influence Powerful Social Media Users for Traffic and Attention (Dosh Dosh): How do you influence the influencers? 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. For example, Rule #1 is “Thou Shalt Be Honest.&#

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How are agencies and brands successfully integrating owned, earned and paid media efforts?

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts&# who just don’t deserve to be hired. 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy): How are YOU using LinkedIn?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. PPC Marketing & Paid Search. Geography, for example, comes into play here. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Time for a New Definition of SEO by Search Engine Watch. Writing that “digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JUNE 13, 2012

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. ” The rise of authorship.

SEO 228

SEO Paid Search Metrics Google 228

Webbiquity SMM

AUGUST 5, 2013

For example, 93% of marketers use social media for business. ” And just 12% admit to having their purchases influenced by Facebook “Likes” or Google “+1s” ( Relevanza ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 3 Interview Influencers. #4 8 Optimize CTR from Google Search Results. #9 You can see a working example of this in my make money blogging guide. Use Influencer Marketing. Take an influencer out to lunch. Interview Influencers. 4 Optimize for Google Questions. #5

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

APRIL 22, 2016

What you see on the right here is the campaign that they activated in the email signature. Actually the end result was really interesting: 38% of all attendees to the event registered via a click on Sigstr, which out-performed any other sort of tracked marketing activity like traditional email and display advertising, etc.

Campaign 60

Campaign Groups Groups Analytics 60

Webbiquity SMM

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” And much more.

Statistics 219

Statistics Research Social Media B2B 219