Buzz Marketing for Technology

SEPTEMBER 22, 2008

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) New Balance Created a Social Branded Application to get in front of key customer and influencers. It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of the less serious checklists that are being passed around the web right now, I thought it would be a good time to look at what some of the influencers online are really doing, and how you can join their ranks if you’re so inclined. Take my own situation as an example. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

Communities 117

Communities Groups Groups Social Media 117

ProBlogger

MAY 19, 2022

That’s just one simple example to re-purpose content. Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it. ” Building relationships with other influencers should be on everyone’s agenda. Hold a contest. Use Twitter.

Marketing 35

Marketing Blogger Forums Syndication 35

Kikolani

SEPTEMBER 24, 2011

For example, I unchecked Games on one of my lists, and the updates of “So and So is now friends with Them and Them plus 3 million other people” vanished from the feed. Facebook must have heard me (and probably thousands of others) as well on this one – even MySpace had this option from the very start! Good stuff!

Feed 168

Feed Feedly Privacy News 168

Justin Levy

JULY 14, 2009

That’s one of the reasons charities can benefit so greatly from being active on social media channels. Almost everyone has an outlet for blogging these days — whether that means a site running WordPress, an account at LiveJournal, or a blog on MySpace or Facebook. And very often they are used to raise money.

Social Media 100

Social Media MySpace Widget Flickr 100

ProBlogger

MAY 19, 2022

That’s just one simple example to re-purpose content. Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it. ” Building relationships with other influencers should be on everyone’s agenda. Hold a contest. Use Twitter.

How To 26

How To Marketing Blogger Forums 26

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Hootsuite

APRIL 6, 2023

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. 2005 marked the apex of Myspace.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. Just a thought. link] Michael A.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. Many of my students (as backed up by research) were uncomfortable with the idea that management could access what they considered "private" space (Facebook, myspace) thus impacting their career.

Wiki 113

Wiki Class Web 2.0 Skills 113

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Diva Marketing Blog

SEPTEMBER 22, 2009

Every once in awhile while there are people who enter your life and not only influence your journey but touch your heart. Keep in mind that in 2006-2007 I was a bit of a Rip VanWinkle in that I stepped away from active participation, only to wake up and find the world had changed. Paul Chaney is one of those people.

Handbook 63

Handbook Real Estate Travel MySpace 63

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

JANUARY 23, 2023

We’ve even included some of our favorite social profile examples for inspiration! Whether it’s an online store, a homepage for your brand or a Linktree sending users to your relevant influencer sites, the links in your bio have to work — no exceptions. And there are likely some things you’ve been doing wrong.

Social Media 145

Social Media Tips Instagram HootSuite 145

Convince & Convert

SEPTEMBER 21, 2010

Myspace also. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Myspace also. They always do.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. I mean, there are so many examples of this. It’s just all ad nauseum.

Social Media 115

Social Media API Training Class 115

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Social media gives you an opportunity to exert influence onto customers and prospects. If you’re active in any particular medium, you become influential. What does that mean for you?

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. And at the execution level, it’s an important distinction.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 25, 2010

For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember however, that many factors influence popularity at the individual content piece level. And great example about the eyeglasses. Look under “G&# for “glasses.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated. I would add (maybe not a separate item, but incorporated?)

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 17, 2010

Who are the influencers? Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Check it out!

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

Maki , Internet Marketing and Social Media Blogger: The main characteristic [social media marketers] need to have is a genuine curiosity/interest in social media, particularly on how it influences human relationships and business practices. For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Diva Marketing Blog

JANUARY 1, 2009

Twitter is another example. A recent study showed that although price and quality can be purchase influencers in this economy, ultimately it’s the company values that hold sway. Right now there is such a proliferation of blogs, Linked In, Facebook, Myspace, Twitter.you can spend 24 hours a day with this stuff.

Blogger 53

Blogger Blogosphere RSS Software 53

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. I especially like your last point — if social media has changed anything, it's changed the definition of influence. An active agency social media presence will lead to expertise in the agency.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking.

Social Media 159

Social Media Statistics Strategy Research 159

Ari Herzog

FEBRUARY 3, 2011

The big sites ( Facebook , Twitter and MySpace , as well as others such as LinkedIn ) all have international audiences and can be used in different languages. In China, for example, Qzone claims to have a staggering 380 million users and, while it’s thought many of these could be dormant accounts, it’s still a vast potential audience.

Features 132

Features Social Media Marketing MySpace 132

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Darren suggests having a memorable design, trying your hand at being a character (e.g.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

The Realtime Report

JANUARY 26, 2017

How many of us remember MySpace? But even if users’ preferred social media platform changes faster than most people change out their toothbrush, the influence of third-party platforms on the internet continues to grow. billion are active social media users. It’s All About.SOCIAL. By Bill Glenn. How about Xanga?

Xanga 70

Xanga Aggregator Vimeo Tumblr 70

Oktopost

MARCH 28, 2022

For example, it is known for its scheduling feature, which makes content planning much more efficient. Can you follow relevant influencers and thought-leaders? Content discovery – Quickly find images and articles that your audience might enjoy so you can keep your timelines active. Hootsuite pros. paid socials)?

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98