Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. Influencer partnerships? In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

FEBRUARY 2, 2015

billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Pinterest, 40 million active users. Isolating social media marketing from other activities. Not using visuals to drive engagement.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. You whipped out your site activity tracker and found out that your bounce rate is going through the roof.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post. 1) CircleCount. Google Review Count: 70,400.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Social media. Three Links Sources to Avoid. Reciprocal link schemes.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

AUGUST 23, 2011

For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Search is the top source of traffic for most blogs over time. But search is affected by every link, so a multi-faceted approach is critical.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 22, 2015

For example, if you want to target visitors who viewed a specific product, you would first set up the Custom Audience in Ads Manager. By creating and rotating your videos, you can give your followers insider access to your company’s activities. Facebook will match up the actions with any Audience rules you have set up in advance.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JULY 22, 2014

For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.” Guides to Influencer and Blogger Outreach.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. Instagram is the most used social network by B2C social media influencers. increase in purchase intent when exposed to promotional content from influencers. ( Cox Blue ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Influence in social media: how to find the top bloggers by blur Group. Social Media Tools.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JUNE 10, 2014

For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Start with research: is your goal achievable?

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. of online adults creating 80% of the influence from impressions. 4 Ways to Build Your Influence on Twitter by Laura Kinoshita. More than 80% of U.S. Twitter Tips, Tactics and Techniques.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Image credit: BundlePost. Each platform has its own strengths and personality.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 23, 2012

Bliss Hanlin provides a list of about 140 (how appropriate) examples of Twitter shorthand ranging from the obscure (CX = correction) to the borrowed-from-the-military (SNAFU, FUBAR) to common hastags (#FF for follow Friday). ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. For example, let’s say that your business sells collectible music memorabilia. What is Reddit and How Does it Work?

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

AUGUST 22, 2012

” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Be active in industry groups, trade shows, conferences and local events where you can meet people in real life. Partners (channel, technology, implementation services, etc.).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. by Social-Hire. Where should you focus your social media time and efforts?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 22, 2016

They don’t have to actively seek you out. For example, you could make your blog post into a slideshow for SlideShare, create a Pinterest infographic from it, and queue up tweets that’ll promote the blog multiple times for a few weeks, according to GetResponse’s Pam Neely. Include influencers in your posts.

Message Boards 100

Message Boards Influencer Newsletter Reddit 100

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • For example, gaskets are boring. . • tracking a shipment) or send to a (low resolution) video, for example.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 25, 2014

What are the best tools for analyzing Google+ activity and results? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Among her tips: “Use time blocks.

Social Media 207

Social Media Tips Tumblr Wikipedia 207