Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. For example, say you have a product launch coming up. So, for example, you might want to place X story in # of outlets, which have been clearly identified ahead of time.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Doesn’t sound half bad, right?

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

JULY 27, 2016

Measurement shows if you are influencing people to change their behaviors. So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. However, any goal needs a purpose.

Metrics 100

Metrics Analytics Campaign Journal 100

Waxing UnLyrical

MARCH 14, 2011

Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. The Army uses the term sphere of influence or “SOI,&# which means understanding the social dynamics and hierarchy in the physical world. Prioritize.

Vocus 274

Vocus Flickr Training Posterous 274

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. What would I add if I did it all over again tomorrow?

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. for example, they really wanted to reach the people who can reach tourists.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

JUNE 1, 2011

For example, read Kellye Crane ‘s post on ho w she was temporarily homeless during Hurricane Katrina. I’ve written often about influence (and shoot my mouth off about it as well). I firmly believe that influence is when you can change someone’s thoughts, actions, behavior. – no.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Waxing UnLyrical

APRIL 17, 2015

But now, the sheer volume of content out there, not to mention individuals becoming well aware of their personal influence, means that every such request runs the risk of being pesky at best, and rude at worst. Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 18, 2019

I have missed several weeks due to other life activities, but they were planned and I let my audience know well in advance. For example, when I started my journey on Twitter in 2015, I had about 300 random followers. My brand has now blossomed as a result of my consistent livestreaming activities. Direct sponsorship.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Everything we do, every decision we make, is influenced, in part, by some sort of list.

List 161

List Class How To Comments 161

Waxing UnLyrical

MAY 31, 2018

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. In Canada, for example, it’s illegal to award prizes based on luck alone: some element of skill must be involved, like answering a trivia question or a math problem. Problem #4: Influencers don’t always disclose!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

OCTOBER 18, 2012

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well.

Campaign 230

Campaign Case Study Communities Study 230

Waxing UnLyrical

NOVEMBER 2, 2015

Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. 5 Tips to Get in Your #Creative #PR Groove.

Consultant 100

Consultant Instagram Skills Training 100

Waxing UnLyrical

APRIL 26, 2018

For example, Women’s College Hospital (WCH) in Toronto, Canada, had an identity issue. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. They provide help and support and activism around the mission or cause in question.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Case in point, yesterday was a day I was particularly active on Twitter, which I haven’t been recently. You know why? Ridiculous.

Influencer 276

Influencer Klout Postrank Technorati 276

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They go to, sometimes, incredible lengths to create experiential opportunities to get those influencers talking about brands. Then they plan.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 2, 2016

Corollary: Example. A great example of deeply strategic Social PR? Creativity: Example. Btw – I give you examples of the types of questions you should be asking in the audit worksheet that accompanies the e-guide , so if you want to get a head start, grab it now. Content: Example. Conversation: Examples.

Strategy 100

Strategy Case Study Collaboration Communities 100