Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Now we’re seeing this trend increasingly make its way into US politics.

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Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. The Oystercatchers Club shows that building a brand community doesn’t need to be an online-only activity, even in a post-pandemic world. Image source. Why We Love It. Image source.

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Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.

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Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

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Influencer Report B2B ROI 62

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 97

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. For example, check out the Moto Machines Instagram profile. Luckily, there’s an effective hack for removing this conversion obstacle.

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Social Media Strategies Summit

SEPTEMBER 9, 2022

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Original Penguin: Leverage Influencer Marketing. To ensure the partnership felt organic and authentic, Original Penguin didn’t just ask those influencers to post about the launch — it hired them to design five of the tokens.

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Examples Brands Avatar Authentication 177

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Source: Facebook ).

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Examples Retail Instagram Buy 223

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

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ROI Influencer Marketing Survey 103

Social Media Strategies Summit

SEPTEMBER 23, 2022

Check out these ten examples of TikTok content for higher education: 1. But in an increasingly online world, social activity plays an important role. A great example of this is the University of Kentucky ’s post about its annual Ping Pong Ball Drop : @universityofky Did you catch a ball today Wildcats? Harvard College.

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Education Examples Content Nielsen 163

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. For example, set joint targets for market penetration, customer retention, or revenue growth. Download the report for more insights and recommendations. Here is a link to download the report.

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Oktopost

SEPTEMBER 21, 2023

Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

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Examples B2B ROI Analytics 139

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 103

Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. Defining social media goals Social media goals are declarations of what a business wants to achieve with its social media activities. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

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Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Metaverse brand activations: What they look like today. Parade in the Metaverse.

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Industry Examples Real Estate Brands 107

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Influencer UGC Metrics Case Study 91

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

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B2B Influencer Conversation Social Media 276

Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. MySwitzerland collaborated with Roger Federer, a mega-influencer with 12.7M Jackie Lumbasi (51.4K

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Examples Strategy Twitter Marketing 52

Keyhole.co

JANUARY 26, 2024

But no one can deny the sheer size of their influence, star power, and commercial success. The Kardashians are the original apex influencers who perfected the model of conquering social media with intriguing content and popularity. Also, Kim Kardashian actively shares and promotes Skims content on her social media accounts.

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Influencer Social Media Strategy Marketing 59

Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? As an example, we have analyzed the audience of one of the most hyped current video games: Fortnite.

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Activities Examples Campaign Data 90

Buffer Social

DECEMBER 14, 2023

In this post, they spotlight David Alejandro Lira, expressing their excitement about having him on board and hinting at his potential future influence. For example, you could create a carousel that walks users through setting up a specific software or tool. This can be useful for sharing how-to content, tutorials, or tips.

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Examples LinkedIn Case Study Collaboration 101

Hootsuite

NOVEMBER 2, 2023

15 Valentine’s Day Instagram posts With over 1 billion active users, Instagram is a great platform to showcase your Valentine’s Day spirit. Jubilee Apparel shows off their Valentine’s Day outfits in this TikTok collab with influencer @nicole_thenomad. Here are some ideas for engaging and creative posts. Huckleberry Co.

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Examples Social Media Apparel Banking 88

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

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Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea.

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agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . When you work with another brand or influencer, your message is shared on more channels and is therefore amplified. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Amplify reach.

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Collaboration Examples Instagram Tips 140

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Take the brand’s Twitter page, for example.

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Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Gymshark does this by maintaining a strong social media presence and an active fitness community online. For example, take #WorkoutChallenge. You can see how this video has over 3.5

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Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Partner with creators and influencers. LearnOnTikTok.

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Examples Campaign Tips UGC 140

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

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Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

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Examples Brands Sentiment Reputation 59

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Examples of big companies doing social media right.

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Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

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