influence 
Mindjumpers
NOVEMBER 17, 2015
Second to relevance, influencers play a key role in taking a campaign or cause viral. Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media.
Mindjumpers
SEPTEMBER 3, 2010
It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out!
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Mindjumpers
APRIL 26, 2013
The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. As an example, Kronenbourg 1664 uses French culture as one of their conversational touch points. A lot of brands know that they need to create conversations with their audience, but don’t know which conversations.
Mindjumpers
MARCH 23, 2016
One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. This, in translation, means that influencers could ultimately be forced to take a pay cut with the introduction of this algorithm.
Mindjumpers
FEBRUARY 2, 2011
Once you get active, it’s important to personalize audience experiences. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people.
Mindjumpers
NOVEMBER 3, 2010
Identifying influencers and people who can be involved in sharing our stories. Viral marketing and activities to generate “buzz”. In practice, most marketers talk about viral marketing, influencer marketing and referrals when thinking word-of-mouth marketing. However, this should not be the main focus.
Mindjumpers
OCTOBER 28, 2011
But how should a brand best handle the activity on its Facebook page? What can be especially effective when monitoring a Facebook page is to set up alerts, for example using Hyper Alerts , so that you receive an e-mail every time someone posts on your page. Similar Posts: Reflections on Brand Advocates & Social Influence.
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