Remove influence

Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there.

Strategy 186
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The Convergence of Search and Social – Part 1

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines. SOCIAL MEDIA.

SEO 170
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The GAP, ROI, and Awareness

Josh S Peters

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). The Gap experience, as mentioned above is a good example. I think that example supports my theory.

ROI 100