10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati. What the heck is voice? Hint 3: Be natural.). Snark. Personal
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?” What we can now do is say, “Who else is potentially in-market for these products?”.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Use the Active Voice.
Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP
OCTOBER 5, 2013
As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Losing our communication rights.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Your search activity will be linked to your account and your identity.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Once you find these influencers, the trick is activating them to share even more. Here are three tips to help you activate your top influencers. 1. iOS 4.2
The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts. with a 14% user base). Content Sharing.
One Activity You Should Do On Your Blog Every Day
OCTOBER 29, 2013
want to suggest a simple activity that I think can be almost as important as creating new content for your blog. For example adding a good visual or a collage of images can make a post more shareable on Pinterest. For example, 3 years ago I didn’t have any eBooks to sell, today on dPS we have 14. One Activity You Should Do On Your Blog Every Day. Select a Post.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
These are some examples of how to think when analysing the data. Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? Photo views. Likes.
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
Bloggers also tend to be active on a plethora of channels since they. One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Read it here if you missed it, it’s a good one! ). Read the whole entry. » social media case studies
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Based upon your feedback, we created more activities and tools to assist you in implementing tailored solutions for your organization. Some goodies I’ve come across this week for you. 1. ” 2. ” 5.
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. and Canada, about 71% of the daily users are active mobile users. Please Support Our Sponsors.
Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
AUGUST 12, 2014
Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014. This is a guest contribution from online journalist and entrepreneur Megan Ritter. Mobile Tech: Pros and Cons. Director, Anybody? The Next Step.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. He shared the example of Tide. Instagram has more than 500 million monthly actives and more than 300 million daily actives. billion. Ad revenue of $6.82
Activation, Comfort, and Other Secrets of Online Community Management
Convince & Convert
FEBRUARY 8, 2012
Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Deb Ng. How are you?
Leadership Skills and Being an Introvert
DECEMBER 29, 2014
Plus, these past few years been actively studying, reading a ton of articles and the like about improving my leadership skills. Lead By Example : There’s nothing worse than the guy who tells everyone how to act and what to do, then turns around, grabs a coffee, and puts his feet up on his desk. Frankly, I think introverts are getting a raw deal here. Why the hate? And work-wise?
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. You know the person seeing your ad is an active smartphone user, so if you are a hotel chain, for example, show ads promoting free mobile check-in or free WiFi. For example, you can show a relevant ad and offer for someone who has visited your site and called you from a specific webpage. Those are staggering numbers.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” Advertising/Marketing Facebook A/B testing Ad blockers Ad Loads ad revenue Ad Targeting age Applications apps Bots Chat Bots Facebook Audience Network Facebook Messenger gender Lauren Alexander MAUs messenger mobile Monthly active users News Feed news feed ads Right-Hand-Side Ads Split Testing Targeted Ads Third Quarter Third-Quarter Earnings Call Underground Elephant Video AdsThe reason?
Pros and Cons of your Social Media Team Structure
Ignite Social Media
AUGUST 25, 2016
Just outsourcing a piece of the day-to-day activities can be more efficient for everyone involved. One of the best things about working at an agency is the variety of brands we get to work with on a daily basis. With different clients comes different social media team structures that we work with. Here we’ll look at two social media team structures and the pros and cons of each.
Facebook’s Latest Blunder and the Elephant in the Living Room
SEPTEMBER 27, 2016
Here is an example of a Cheerios shared media campaign. billion monthly active users and its unprecedented ability to micro-target its audience using the wealth of information it has collected on users. The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. Facebook had been on a roll.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
For example, we don’t permit ads that include sound unless you interact with them, and we prohibit deceptive ads and ads for unsafe products and services. “Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Highlights from the Facebook for Business post follow: Today the Audience Network helps advertisers share their messages with the 1.6
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
For example, you can filter revenue trends based on a segment of people using older Android devices to decide whether you should continue supporting older devices. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
billion daily active users as of June 30, up 17 percent from the second quarter of 2015. Monthly active users were up 15 percent year-over-year, reaching 1.71 There are now more than 60 million monthly active business pages on the social network. For example, to drive awareness for Sour Patch Kids Gum, Mondelez International targeted teens with non-chocolate candy interests.
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
JULY 27, 2016
billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. Take theSkimm , for example. Advertising/Marketing Facebook A/B testing Acceleration Partners Ad Targeting Behaviors Click-Through Rates Contests Cost per action CTA CTRs custom audiences Demographics Email lead generation Lookalike Audiences MAUs measurement Monthly active users Preferences Robert Glazer Shares Sweepstakes Targeted Ads theSkimm TwitterGet on the same page as your target customers.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.
Is Your CEO on Facebook Live?
JUNE 16, 2016
The social network provided the following examples of business leaders who communicate via Facebook: Beth Comstock , GE. Facebook Web Video AOL BeOmni.com Beth Comstock Brad Jakeman CEOs Chobani Craig Mullaney daily active users DAUs Devin Wenig Doug Mcmillon ebay Edelman Facebook Live Fortune 500 GE Global Business Leaders Hamdi Ulukaya hp Indra Nooyi Jeff Jones Live Streaming Live Videos Loic Le Meur Marcelo Claure Meg Whitman Pages PepsiCo Richard Edelman sprint Steve Case Target WalmartFacebook reaches 45 million people per day with business news. Richard Edelman , Edelman.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
tapping on your phone screen—see the example above). Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Airbnb. Red Bull.
Selfies and Beyond: What Americans Are Really Doing With Their Smartphones
The Realtime Report
FEBRUARY 28, 2014
The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. Other smartphone activities commonly reported included hooking up (6%) and dating (4%). Even more interesting: the study found that the most popular smartphone activities vary by gender and geographic location. adults by security app Clean Master.
The Social CEO (or Lack of)
Ignite Social Media
MAY 18, 2016
To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. For us, the answer is yes…most of the time. Great job, Team!
Engagement Is The New Real-Time
APRIL 25, 2014
With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street. Crew recently exhibited a good example of real-time engagement. This example emphasizes the essence of real-time. Real-time marketing vs. real-time engagement. Real-time is not exclusively social. J.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Twitter reported 313 million monthly active users at the end of the second quarter of 2016, up from 310 million at the end of the first quarter and up 3 percent year-over-year. Some of the content is exclusive–as an example, The Rally , which is a two-hour show Monday through Friday from 9 p.m. Mobile ad revenue represented 89 percent of total ad revenue. Product overview.
The Value of Matching Your Brand with a Local Community Manager
NOVEMBER 21, 2012
Through Mindjumpers Network, we see the first step in helping a brand activate locally as finding the perfect Local Community Manager. Let’s take an example: If you are aiming to do local community management for your young, hip brand, mainly directed to women, it does not make much sense hiring an older, male Community Manager, not able to relate to the brand identity by “living the brand”.
The Murky Nature of Internet Vigilantes
MAY 28, 2013
Here’s an example: In 2011 a Reddit community member spearheaded a campaign against an online scammer. There were a couple of cases where the wrong was very real, most notably with BP’s Deep Horizon oil spill. I’m still rather proud of the response, CitizenGulf activism. believe that civic activism is needed now more than ever. Image by Frank Tellez.
5 Brands to Learn from on Snapchat
Ignite Social Media
SEPTEMBER 16, 2016
They actively send out Snapchat messages that require responses for exclusive coupons, contests, giveaways, and promotional codes. They’ve even used the platform to launch brand new content series, a great example being their Dos & Don’ts” of Home Improvement. Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there.
Little Known Way You Sabotage Your Own Social Media
MARCH 12, 2014
If your social media activity or content marketing is not working for you, double check whether you are have become a needy friend inadvertently, ask yourself. Do you automate your social activity rather than use automation to allow you to connect personally? This is a great example of focused dedication; continually checking that you are being social rather than doing social.
Facebook Reorganizes Messenger
JUNE 16, 2016
The social network said in a Newsroom post that users’ most recent conversations will still appear at the top of their screens, but they will be joined by a Favorites section, an Active Now section and other information, including reminders about birthdays. For example, with the Active Now section, you can see that a good friend or colleague is available in the moment.