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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Ultimately, they can be exponential.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191
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The complete guide to B2B SEO

Sprout Social

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. The links in the below blog post from Affirm show off an example of using off-page SEO. In the above example, someone might be researching the benefits of using a customer service chatbot.

B2B 122
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Offered by : HubSpot. Created by : HubSpot. Facebook Blueprint.

Class 40
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Demand Generation: 6 Proven Strategies To Grow Your Revenue

Koka Sexton

Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. In fact, brands that blog are 13 times more likely to see positive ROI and 5 times more likely to convert a customer ( HubSpot ).

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Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

Not because I think it’s more useful, but that’s where my mom hangs out and my wife hangs out, and the people that I love the most are active on Facebook. I always tell this example. So you have to be able to communicate solutions to problems as a B2B company, for example, or a B2C even, and do it in a valuable way.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

Image credit: HubSpot. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. How to Build an Unbeatable Content Marketing Plan by HubSpot. These writers face the same challenge.

Content 60