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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. But, HubSpot generates a good portion of our traffic from search engines now.

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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers.

B2B 150
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7 Effective Call-to-Action Examples and Why They Work

Writtent Blog

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.

Examples 104
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

5 Employer Branding Examples for Inspiration. A full three-quarters of active jobseekers are more likely to apply to a company that manages its employer brand, which means more candidates for each listing and less time spent filling vacant positions. 5 Employer Branding Examples. What is Employer Branding?

Company 136
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Sales enablement and marketing: How to support your reps with data

Sprout Social

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. E-books, webinars and other lead magnets. Attending a webinar. How-to videos. Case studies.

Data 117
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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Talk about your latest online course.

Types 119