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Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. You can see it in the above examples for Convince & Convert, Content Marketing Institute, Duct Tape Marketing, and The Sales Lion. Social Media Examiner.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193
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Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. For example, poor customer service?

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265
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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter. 8 Ways to Not Get ReTweeted by HubSpot Blog. Post on Google Buzz.

Tools 193
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

51% of active Twitter users follow companies, brands or products on social networks. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207
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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. One example is Mint and the insights they offer via their blog. It’s important to connect with me where I’m actively engaging…when I’m present.