Convince & Convert

OCTOBER 9, 2017

Over half of millennials are active users on Instagram. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Hubspot Provides Value through Rich Content.

B2B 158

B2B Instagram Brands Hubspot 158

Sprout Social

APRIL 6, 2023

Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage.

Content 82

Content Collaboration Project Template 82

Sprout Social

MAY 20, 2021

For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Below is an example of a survey from Retently that uses the scale. For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Career advancement & training.

Engagement 129

Engagement Survey How To Collaboration 129

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. The special sauce promoted our computer vision software. Account-based marketing opens up room for innovation and risk-taking.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JULY 14, 2023

Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. Both teams engage in collaborative activities and share data to support mutual success. B2B brands are improving revenue through smarketing.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Oktopost

JULY 15, 2020

LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. Social CRM can be a dedicated standalone platform, or it can be performed by using software tools that integrate with an existing CRM solution. Follower Level (not just how many followers you have, but how active they are).

Social CRM 97

Social CRM B2B How To Patterns 97

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. For example, social media is one of the best places to conduct market research to support your sales team.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

DECEMBER 29, 2022

It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. In this article, we share why you should use project management software, what to look for as you consider your options and the 14 best project management tools for different teams. monday.com.

Collaboration 100

Collaboration Software Project Tools 100

Hootsuite

AUGUST 30, 2021

If you’re actively marketing your business, you need an equally active customer service program. In this post, we’ll explore how customer service software tools can help automate, organize, and simplify your customer service efforts. What is customer service software? Why use customer service software?

Software 120

Software HootSuite Hubspot Small Business 120

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. “help desk software&# instead of the product name). Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. The right social customer care software not only offsets these challenges—it empowers your customer care teams to work seamlessly and improve response rates. Social customer care teams face complexity daily.

Software 103

Software Social Media Loyalty Team 103

Marketing to Serve

NOVEMBER 26, 2017

billion are actively using social media, across multiple devices and around the clock. For example, in software, the audience is very interested cloud based software. Link clicks account for 92% of all user interaction with tweets (Source: HubSpot ). There are now 2.8 billion social media users ( We Are Social ).

Social Media 66

Social Media Strategy Content How To 66

Buffer Social

MAY 9, 2017

Examples of Social Media Manager Job Descriptions. Here’s an example from Slack : The idea here is not to be too specific about the role such as mentioning all the day-to-day tasks (such details will be covered in the next section). Examples of social media manager job descriptions. Job Boards for Posting Your Job Description.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Social media software can fail you. Image source: Hootsuite .

Software 113

Software Social Media HootSuite Marketing 113

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Social Media Strategies Summit

AUGUST 26, 2022

For a great example of a business that does all this when selecting blog topics, check out Fire Pit Surplus. So, for example, if you have a pillar page you want to generate traffic for, make sure that you publish as many other articles about the same topic as possible: target similar and related search terms.

Loyalty 205

Loyalty Software Publishing SEO 205

Sprout Social

JUNE 30, 2021

Additionally, Upland Software found that “each evangelist, on average, produces about three new customers. Here’s an example of this in action: As you can see, the post has some decent engagement and a number of retweets. Keep in mind, however, that social media can be like the wild west. This takes us to the next tip: 3.

Brands 136

Brands Loyalty Hubspot Authentication 136

Hootsuite

OCTOBER 5, 2022

If you’re not using sales automation software yet, you’re wasting valuable time and money. Outsourcing these tasks to sales automation software increases the productivity of your team. What are the benefits of using sales automation software? In short, sales automation software increases your productivity and revenues.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Webbiquity SMM

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. For example, poor customer service?

Social Media 176

Social Media Hubspot Diagrams SEO 176

ProBlogger

MAY 31, 2016

News about an up-and-coming Apple product, for example, would count as time-sensitive. How To” guides, like the above example of “How to Write Product Reviews,” are often considered evergreen. While the advice in the first example is unlikely to change significantly, the second could change – easily. Glossaries.

Tips 20

Tips Content Case Study Review 20

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Also, formerly of Bronto Software , where DJ and I worked together many, many moons ago. image via Hubspot. The RSS feed is: [link].

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Hootsuite

JULY 17, 2023

Hootsuite Composer , for example, makes it easy to plan and share social media posts across all channels like Instagram, Twitter, LinkedIn, and even YouTube. Panoramiq Insights Panoramiq Insights provides analytics for all of your Instagram activities, including posts, Stories, and Reels. Plans for new customers start at $18 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Oktopost

JANUARY 25, 2021

Then you can develop a strategy that ties your goals to the social media activity your leads are actually engaging with. For example, posts featuring photos are better on Instagram and Pinterest than YouTube or LinkedIn. For example, lead generation is an obvious metric for many B2B campaigns. SocialPilot.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Keyhole.co

JUNE 30, 2021

or “Which age cohort is most active in sharing our content?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

DECEMBER 20, 2023

Hootsuite alternatives for scheduling and publishing A robust social media scheduling tool is a must to keep your posts timely and accounts consistently active. HubSpot While other platforms on this list are social-specific, HubSpot is a “customer platform” that connects marketing, sales, content and customer service teams and efforts.

HootSuite 109

HootSuite Brands Price Collaboration 109

Webbiquity SMM

MARCH 27, 2013

Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Buffer Social

JUNE 1, 2016

For example, Whole Foods Austin has more than 32,000 fans. For example, @spotify has 1.8 But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Reps are also active on Facebook, Google+, and Twitter, in that order.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Socialmedia.biz

JULY 26, 2018

In today’s fast-paced, technologically advancing world, there are a variety of software, platforms and applications that not only allow you to create webinars for attracting and engaging customers, but also work extremely well for internal communication with your team. You can also host one free webinar for 30 minutes with 10 attendees.

Conference 60

Conference Price Hosting Meeting 60

Convince & Convert

MARCH 1, 2012

Not because I think it’s more useful, but that’s where my mom hangs out and my wife hangs out, and the people that I love the most are active on Facebook. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. I always tell this example.

Social Media 140

Social Media Hubspot Software Hosting 140

Buffer Social

APRIL 5, 2017

E-book: Hubspot’s Marketing Psychology Guide. We all have personal brands (whether we actively cultivate it or not). Blog: Brand New (example above). Photoshop or another software might make sense for your marketing team. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot.

Diagrams 108

Diagrams Marketing Skills How To 108

Writtent Blog

JUNE 26, 2013

The following example of HubSpot is visually-stimulating, and communicates the value of their content offer: Image Credit: HubSpot. Eloqua research has found that the ideal number of fields for your landing page forms is 7: Image Credit: HubSpot. Clearly Stand Out from the Rest of the Page. Convey Value.

eBook 84

eBook Hubspot Metrics MySpace 84

Buffer Social

JULY 27, 2017

For example, we might write about the latest social media trends or platform features, but you won’t see us commenting on a potential Mark Zuckerburg presidential run just for some quick traffic. HubSpot publishes several articles a day while Backlinko publishes less than once a month. There is no one right editorial cadence.

Publishing 111

Publishing Metrics Instagram Meeting 111

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. For example, data shows that one of the main reasons people go online is to find information. According to Statista, 60.1%

Content 222

Content Marketing Loyalty Collaboration 222

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. social media, PR, advertising) that support that activity. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Buffer Social

AUGUST 11, 2016

Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot. YouTube personalities Casey Neistat and Amy Schmittauer are awesome examples of influencers with a loyal following while GoPro is the Cinderella story of brands making it big. YouTube does all this with just mobile traffic!

Video 40

Video Twitter Content Facebook 40