Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post.

Examples 104

Examples Hubspot eBook Template 104

Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. How is that possible?

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Oktopost

FEBRUARY 28, 2022

5 Employer Branding Examples for Inspiration. A full three-quarters of active jobseekers are more likely to apply to a company that manages its employer brand, which means more candidates for each listing and less time spent filling vacant positions. 5 Employer Branding Examples. What is Employer Branding?

Company 136

Company B2B Brands How To 136

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

AUGUST 25, 2022

For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Message spike alerts for increased activity. Ad campaigns.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Sprout Social

JULY 14, 2023

Wasted resources When sales and marketing teams operate independently, resources like time, materials and budget may go to waste. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? For example, someone’s needs early on in starting to use the product likely differ from seasoned super users, or even more hesitant users who may need some incentive to stick with it. Lifecycle marketing.

Team 118

Team Marketing Collaboration Hubspot 118

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. Social Media Strategy Audit Resources. Social Rank.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content. So, how do you bridge this gap between strategy and execution? Click Next.

Analytics 140

Analytics Report Social Media Google 140

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. I've earned millions in salary and consulting contracts, 100 percent inbound driven. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. Here’s an example of a useful post shared by Tasty that got some good engagement. Also, find out when your followers are most active and post your content at those times. . Image via HubSpot. Image via Facebook. Post Video Content.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. The links in the below blog post from Affirm show off an example of using off-page SEO. In the above example, someone might be researching the benefits of using a customer service chatbot.

B2B 124

B2B SEO Travel Hubspot 124

Sprout Social

APRIL 6, 2023

Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage. A content calendar also helps you maintain consistency throughout your content marketing activities.

Content 81

Content Collaboration Project Template 81

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Give them binders, online tools, direct access to your leaders … resources of all kinds. tic toc for a special event. Reward them.

Ensembli 149

Ensembli Training Eventful Communities 149

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. For example, social media is one of the best places to conduct market research to support your sales team.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

AUGUST 4, 2022

For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators.

Brands 79

Brands Hubspot Project Chemicals 79

Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

JUNE 14, 2021

Resource and tutorial pages. Your website should be the de facto resource for all information regarding your business, your biggest proponent, and the place where the most interactivity with your business is possible. . Remember that your website is not the sole resource for generating organic traffic to your page. .

Comparison 145

Comparison SEO Curation Domain Name 145

yMarketingMatters

FEBRUARY 26, 2014

There are about 1 billion registered Twitter users, with 241 million monthly active users. of monthly active users on Twitter. Do you have the human resources available to effectively run your Twitter profile? Do you have the financial resources to grow your followers with advertising on Twitter? Americans make up 24.3%

Twitter 235

Twitter Repository Hashtag Statistics 235

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

MAY 20, 2021

For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics. Below is an example of a survey from Retently that uses the scale. For example, the team at Fellow uses their own collaboration software to welcome new hires and get them started. Career advancement & training.

Engagement 131

Engagement Survey How To Collaboration 131

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? It currently has 689 million active users and this number is expected to surpass 1.2 Is TikTok worth investing time, energy, and resources into? Take the For You page as an example.

Strategy 86

Strategy Brands UGC Apparel 86

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. At GumGum, we’ve put a lot of creative resources into producing content that promotes our computer vision technology in a truly unique way. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 147

Campaign Marketing B2B Conference 147

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. Got some great support resources online? An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

FEBRUARY 21, 2018

For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. If these reasons are convincing enough for you, if you have the resources, and if you want to learn more about creating and managing a LinkedIn Group, let’s dive in further.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

JULY 16, 2018

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. Must-read resources on how to sell on Instagram. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog.

Instagram 75

Instagram Strategy Tips How To 75

Kikolani

JULY 12, 2012

Do you work actively to improve return rates? Pack your landing page (which often is the main screen of the blog) with interesting headlines, like Hubspot does for instance, so that visitors that come to read the rest of the newsletter story can also find other great resources and spend some more time on the page.

Klout 122

Klout Newsletter Blogger Resources 122

Socialmedia.biz

SEPTEMBER 11, 2018

If you have an active social media presence, maintaining constant communication with your target audience is important for generating leads, encouraging conversions and ultimately, building brand loyalty. You can also encourage the influencer to run a giveaway for their followers, where you send an exclusive gift to the winners.

Social Media 93

Social Media ROI Influencer Campaign 93

Writtent Blog

SEPTEMBER 3, 2014

Be an Active Manager. For more information, we like HubSpot’s tips on hiring to the best of your advantage. Provide Examples of What You Like. Truly proficient writers can adopt various voices and tones, and examples can be enormously helpful. Are they struggling to find research resources? Create Outlines.

Tips 98

Tips Hubspot Construction Sample 98

Buffer Social

MAY 9, 2017

Examples of Social Media Manager Job Descriptions. Here’s an example from Slack : The idea here is not to be too specific about the role such as mentioning all the day-to-day tasks (such details will be covered in the next section). If we’re missing any information, feel free to ask your questions in the comments section below.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Buffer Social

MARCH 27, 2018

For example, “What content do you want to see us sharing?” For example, a while back, we created a Twitter poll to ask our followers what sort of content they would like to see more of from us. For example, at the end of 2017, we reached out to our blog subscribers with a survey.

Content 110

Content How To Overview Analytics 110

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. When activated, they can boost your Linkedin content while simultaneously increasing the visibility of your Company Page on LinkedIn.

LinkedIn 104

LinkedIn Company Tips RSS 104

Buffer Social

NOVEMBER 7, 2017

Instagram strategy takeaway: Posting more frequently is great if your audience likes to see multiple posts per day from you and if you have the resources to constantly produce high-quality posts. Some of the most active brands on Instagram Stories include McDonald’s, IBM, and Forever 21. How do you make sense of these research?

Study 111

Study Instagram Hashtag Research 111

Writtent Blog

JANUARY 24, 2014

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Because keywords aren’t as helpful since the introduction of Google’s Hummingbird algorithm, be sure you’re actively working to provide useful information rather than simply stuffing those keywords into useless blogs. Keep it Legal.

Hubspot 95

Hubspot Hosting Statistics Energy 95

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 241

Social Media Strategy Influencer LinkedIn 241