Sprout Social

MAY 20, 2021

Here’s a basic turnover rate formula from SHRM , for reference: Turnover Rate = # of Separations / Avg. # For reference, ~25% is the “average” turnover rate for employees that leave voluntarily. For example, TINYpulse allows businesses to create custom surveys and monitor the results with analytics.

Engagement 129

Engagement Survey How To Collaboration 129

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Off-page SEO : Also referred to as backlinks, having high-quality pages link to you on a specific topic increases your perceived expertise in said topic. Oftentimes, the content is also specific.

B2B 123

B2B SEO Travel Hubspot 123

Oktopost

JUNE 14, 2021

For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. .

Comparison 145

Comparison SEO Curation Domain Name 145

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. The most common mistake I see is getting the balance of Content Marketing activities wrong.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

FEBRUARY 21, 2018

For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. and Lean Startup Circle have pretty good group rules.

Groups 109

Groups Groups LinkedIn Template 109

Kikolani

MAY 28, 2013

My Data Shows Email Popups Work and Don’t Hurt (2012) – Dan Zarrella, Social Media Scientist for HubSpot, found that the signup rate doubled with the popup and there was an insignificant change to bounce rate. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes. Popup Domination.

Case Study 168

Case Study WordPress Study FeedBurner 168

Buffer Social

MAY 9, 2017

Examples of Social Media Manager Job Descriptions. Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Here’s a big list of 61 social media metrics and their definitions for your reference. Job Boards for Posting Your Job Description.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Marketing to Serve

NOVEMBER 26, 2017

billion are actively using social media, across multiple devices and around the clock. I suggest planning your content in a spreadsheet, so you can always refer back to it. For example, in software, the audience is very interested cloud based software. Is there an easier way to interact with your audience wherever and whenever?

Social Media 66

Social Media Strategy Content How To 66

Hootsuite

JANUARY 2, 2024

billion total active social media user identities, representing 60.6% Web traffic from social accounts: How many visits to your website are referred from social posts or your social profiles. Social commerce sales: How much revenue you bring in from social commerce activities across your social accounts. #1

Social Media 105

Social Media Strategy HootSuite Hubspot 105

Writtent Blog

JANUARY 24, 2014

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Because keywords aren’t as helpful since the introduction of Google’s Hummingbird algorithm, be sure you’re actively working to provide useful information rather than simply stuffing those keywords into useless blogs. References.

Hubspot 95

Hubspot Hosting Statistics Energy 95

Razor Social

JULY 6, 2016

Here are some examples: a) Email sequence after someone signs up to your email list. This is often referred to as a welcome email series. For example: In the series above, you send an initial welcome email. For example, offer the lower-priced version of the product. Here’s a practical example.

Marketing 70

Marketing Price Newsletter List 70

Writtent Blog

JUNE 13, 2013

But there’s nothing to worry about as our blogging experts are here to share their tips for creating a blog from scratch and maintaining it building a lively and active audience. During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. Anum Hussain @anummedia.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups. Source 7 essential demand generation metrics for a trackable funnel 1.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. So, for example, be careful with cultural references. It’s the best site for reaching professionals: 44% of users earn more than $75,000 per year. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Writtent Blog

AUGUST 17, 2016

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write the Best Headlines – The Complete Guide. How to _ Like _.

Examples 40

Examples SEO Screencast Blogger 40

ProBlogger

MAY 31, 2016

News about an up-and-coming Apple product, for example, would count as time-sensitive. How To” guides, like the above example of “How to Write Product Reviews,” are often considered evergreen. While the advice in the first example is unlikely to change significantly, the second could change – easily. Glossaries.

Tips 20

Tips Content Case Study Review 20

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. For example, 69% of adults in the United States use Facebook. Organic Reach Organic reach on Facebook refers to the number of users who see your content without paid promotion.

Brands 52

Brands Facebook Marketing Advertising 52

ProBlogger

JUNE 3, 2012

MarketFace is a good example of a company that uses this strategy. Obviously your work should be exceptional if you want people to refer you, and you want to depend strictly on WOM for business. The financial newsletter Motley Fool is a good example of a company that uses this strategy. Here’s an easy example of what I mean.

How To 40

How To Case Study Newsletter Consultant 40

Sprout Social

APRIL 12, 2021

In simplest terms, a target audience refers to the group of people that are most likely to be interested in your product or offer. Let’s look at a few examples of target audiences. In partnership with @HubSpot , we surveyed over 500 marketing leaders to understand how they’re planning for growth this year.

Social Media 130

Social Media How To Loyalty Groups 130

Buffer Social

JULY 27, 2017

For example, we might write about the latest social media trends or platform features, but you won’t see us commenting on a potential Mark Zuckerburg presidential run just for some quick traffic. HubSpot publishes several articles a day while Backlinko publishes less than once a month. There is no one right editorial cadence.

Publishing 111

Publishing Metrics Instagram Research 111

Buffer Social

APRIL 5, 2017

Channel expertise refers to audience and acquisition channels. E-book: Hubspot’s Marketing Psychology Guide. We all have personal brands (whether we actively cultivate it or not). Blog: Brand New (example above). Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Socialmedia.biz

JULY 26, 2018

Apart from marketing automation tools that allow you to easily send invitations, reminders and promotional emails to your attendees, the platform also integrates with Zapier, Hubspot, Salesforce, Pipedrive, MailChimp, SharpSpring, Google Analytics, Drift, Instapage, Typeform, Salesmate and other popular software. Zoho Showtime. Pricing: Join.me

Conference 60

Conference Price Hosting Meeting 60

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. For example, data shows that one of the main reasons people go online is to find information. According to Statista, 60.1%

Content 222

Content Marketing Loyalty Collaboration 222

Buffer Social

JUNE 12, 2016

Stay active. Do you recognize some of your tweets in the following examples? Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. I think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity. Engage with others on the social platforms.

Twitter 81

Twitter Strategy Instagram Facebook 81

Kikolani

JANUARY 1, 2013

Photo Credit: HubSpot on Flickr. Both content are prime examples of content that exhausts and inspires action from people. For more information on how to do guest blogging, refer to Kristi Hines’ post entitled The Ultimate Guide to Guest Blogging. so you can develop a rhythm with your blog that readers can follow.

Flash Mob 156

Flash Mob Hubspot Sites Flickr 156

Koka Sexton

MAY 26, 2019

Furthermore, it refers to the (long and often painful) process of nurturing a lead from first contact *hopefully* all the way to brand loyalty. Examples of lead magnets include content like e-books or white papers, promos like coupons and discounts, or even free versions of products and services. What Is Demand Generation?

Strategy 63

Strategy Loyalty Influencer ROI 63

Buffer Social

JULY 14, 2016

Boasting over 300 million daily active users, Instagram has huge potential for marketers. Take Madewell , for example. Now that you have your goals in mind and know which members of your audience are active on Instagram, you can get started on building out your presence on Instagram. How to increase growth and engagement.

Instagram 40

Instagram Marketing Hashtag Feed 40

Convince & Convert

MARCH 1, 2012

Not because I think it’s more useful, but that’s where my mom hangs out and my wife hangs out, and the people that I love the most are active on Facebook. I always tell this example. So you have to be able to communicate solutions to problems as a B2B company, for example, or a B2C even, and do it in a valuable way.

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Have a look at the Hootsuite blog for example. For example, if you sell ice cream machines, spare your readers from hundreds of words from the technical jargon. Showcasing your activity, accomplishments and campaigns. A blog tells a story.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Techipedia: Tamar Weinberg

JANUARY 5, 2010

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

agora pulse

APRIL 28, 2020

Heidi Cohen: When I first joined Twitter, I was active in a number of regular chats. For example, every time I go live with my Confident Live Marketing Show, I learn something new about what I should and should not be doing. It shows up in Google Search and is a great marketing tool for those referring you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Kikolani

FEBRUARY 18, 2016

And, I made some unbelievably important connections, like for this guest post opportunity, for example. Twitter turns out to be a big splash, an addictive, oops I mean, active social media marketplace:). This gives you some references you need to start your own adventure and social media waterfall. You can too. Here you go.

Social Media 108

Social Media Hashtag Twitter Research 108

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Geography, for example, comes into play here. Marketing Automation. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 24, 2016

In this post, I use the Ultimate Headline Formula as an example: Noah Kagan has analyzed almost one million headlines and found that list posts got the most shares. For example, let’s say you are writing an article about losing weight. In this example, I will be using Optimizely. Include Real-Life Examples.

Content 60

Content Template Templates Statistics 60