Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help. What is LinkedIn creator mode?

LinkedIn 119

LinkedIn How To HootSuite Analytics 119

Buffer Social

AUGUST 23, 2023

Facebook About Facebook’s users* Monthly active users: 2.989 billion Breakdown by gender: 77percent women, 61percent men Dominant age group: 77percent of 30 - 49-year-olds Nearly one-third of global online shoppers use Facebook as their preferred social platform for purchasing.

Small Business 77

Small Business Activities Platform Social Media 77

Jon Loomer

MARCH 15, 2024

What a Ban Means If the app gets banned, it will be illegal for app stores to offer it and internet service providers to host it in the US. The videos I publish to TikTok also go to Facebook, Instagram, YouTube, LinkedIn , and my website. Twitter was the most recent example of that. Especially in an election year. Did you learn?

Hosting 137

Hosting Platform YouTube LinkedIn 137

Hootsuite

MARCH 26, 2020

Here’s a rundown of the different kinds of online business events your company can host. For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Host a laidback Ask Me Anything (AMA) on social media.

Hosting 145

Hosting Eventful Tips How To 145

Later

AUGUST 28, 2020

Table of Contents: Why You Should Host a Virtual Event. LinkedIn Live. Why You Should Host a Virtual Event. Host a Q&A? New Date* Join us Tuesday July 7th from 6-7pm for a creatively charged conversation hosted by @arcteryxtoronto, moderated by us, with guest @ben_johnston. Instagram Live . Zoom Chats.

Hosting 84

Hosting Eventful Class Instagram 84

Hootsuite

DECEMBER 4, 2019

Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services. This is a great idea for launch events or press conferences. Hello Volume!

Examples 145

Examples Social Media Brands Content 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. When users open LinkedIn, they don’t expect to see you walking your dog (though, occasionally, that’d be ideal). No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing?

B2B 88

B2B LinkedIn Marketing How To 88

Later

SEPTEMBER 2, 2020

If LinkedIn isn’t part of your social strategy, it could be time to think again. This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.

LinkedIn 103

LinkedIn Features Newsletter Platform 103

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Webbiquity SMM

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one.

Social Networking 265

Social Networking Guidelines How To Policies 265

Hootsuite

AUGUST 21, 2019

Curious about LinkedIn Live? Since launching native video in 2017, LinkedIn video has taken off. According to insights from LinkedIn, video is the fastest-growing content-type on the platform, and is 5x more likely to generate conversations with members and 20x more likely to be re-shared. How to use LinkedIn Live.

LinkedIn 111

LinkedIn How To HootSuite Marketing 111

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Guide to generating leads on LinkedIn 1. By optimizing your LinkedIn page in the right manner. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Buffer Social

DECEMBER 5, 2023

For example, you can post your TikTok video as an Instagram Reel and a YouTube Shorts video without changing anything since they are similar content types. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience. Yes and no.

Content 108

Content Newsletter Remix Instagram 108

Hootsuite

SEPTEMBER 2, 2021

So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. Examples: Clubhouse, Twitter Spaces, Spotify. Host interactive sessions (such as AMAs) with your audience.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

AUGUST 6, 2019

LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. In other words, the Linkedin algorithm prioritizes personal connections based around interests. To promote engagement.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111

Sprout Social

JUNE 22, 2021

billion global active users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 199 million daily active global users. Key Stats: 459 million monthly active users. Key Stats: Over 2.8

Platform 116

Platform Social Media Tumblr Reddit 116

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

APRIL 7, 2022

But since being founded in 2016, it has grown to more than one billion monthly active users. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. Users with at least 600 followers could host live audio chats, which were open to anyone on Twitter.

Platform 142

Platform Social Media Reddit Hosting 142

Hootsuite

JUNE 21, 2023

Social media portfolios should include examples of campaigns you’ve managed, along with real-world metrics that show the success of these efforts. The downside is slide decks aren’t available publically, which means a customer would need to contact you directly in order to see examples of your work. 1 Social Media Tool Create.

Template 97

Template Templates Social Media Social Media Management 97

Keyhole.co

MARCH 18, 2024

For example, if you see or hear the words ‘ Have a break ’, chances are you’ll automatically complete the slogan in your head: ‘ Have a KitKat ’! Twitter: 288.34K LinkedIn: 15 million TikTok: 25.9K Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Whether you’re B2B or B2C, your customers want to engage with humans on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. It shows that your audience is actively engaging in a conversation about your brand. What is audience engagement?

Engagement 102

Engagement Tips Loyalty Metrics 102

agora pulse

FEBRUARY 10, 2021

For example, Independence Day, Black Friday Sales, and Halloween. But, we’re not talking about copying and pasting your Facebook post over to Twitter, Instagram, and Linkedin. For example, the channels of a brand might look like this: Facebook: Tips, competitions, special offers, and product launches. Trust me on this!

Organization 207

Organization Social Media UGC How To 207

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Examples: Instagram, Snapchat, Pinterest and Imgur. Examples: YouTube, TikTok and Vimeo.

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 98

Features Social Media Curation Geotagging 98

Later

FEBRUARY 17, 2019

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram.

Examples 85

Examples Products Social Media Instagram 85

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. What are the benefits of social selling?

Tips 130

Tips Authentication LinkedIn Groups 130

Keyhole.co

SEPTEMBER 12, 2023

For example, when you type the keyword “whimsical decor makeover” in the Google search bar, you’ll see YouTube videos scoring the featured snippet and appearing on the top of the search engine results page (SERP). Let’s take the example of Alexandra Gater’s YouTube video, which appears in the second position. Sounds idyllic, right?

YouTube 52

YouTube Video How To Sentiment 52

Social Media Strategies Summit

OCTOBER 7, 2021

These include the host, topic, time, and speakers. For example, teasers, a sneak peek into speakers, quotes, or photos from past events. For example, check out the landing page from Drift’s RevGrowth Virtual Summit. These can include Facebook, TikTok, Instagram, Snapchat, LinkedIn, etc. Include partner details.

Eventful 207

Eventful Marketing Upcoming Influencer 207

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. However, if you own a local pizzeria, LinkedIn likely isn’t the right fit for your business. Storytelling creates an emotional response and a deeper connection than active selling.

Small Business 233

Small Business Social Media Strategy Flipboard 233

Hootsuite

JULY 13, 2023

You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Social media lead generation is any activity undertaken on social media that allows you to collect new leads.

Social Media 98

Social Media HootSuite Analytics Instagram 98