Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Here are some examples of brands benefiting from Social Branded Applications … FedEx Created a Social Branded Application called - “Launch the Package” which is very in line with the FedEx brand. It is simple, fast, easy to use etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JUNE 27, 2008

ACTIVITY AREAS. Activity Area Overview. Learning Resources and Activities. ELSEWHERE ON THE WEB BOOKMARKS. On the first day, the PLE team (based at the Universities of Bolton and Strathclyde) had gathered together a group of â??expertsâ?? There was an acknowledgement that the Web 2.0 e-Assessment.

Web 2.0 155

Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

OCTOBER 16, 2008

On the Work Literacy Ning , the group is looking at blogs this week. The problem with web 2.0 Written French, for example, is expected to conform to the rules set out by the Acadamie Francaise. I wonder, likewise, if there are other cultures which might be more conducive to Web 2.0 Connecting 2 the World.

Web 2.0 100

Web 2.0 Skills Education Social Networking 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. Consider how you might use the interactive possibilities of the Internet and Web 2.0

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Each day there's a different activity for learners to try.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

JUNE 28, 2008

Intranet 2.0. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. For example, MySpace grew by 609% in one year, from just under 3.5 Internal Communications. Multimedia.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Social Media Strategery

JANUARY 23, 2012

What group/community receives the most visits and/or posts on a particular day? The Social Media/Web 2.0/New The Android/iPhone User Group. An group focused on the core mission/operations. Lurking, but not active. Active and insightful. The Intranet development team. New Media Community of Practice.

Communities 121

Communities Wiki Microblogging Press Release 121

Buzz Marketing for Technology

JUNE 27, 2008

Each of these categories were broken up into units that included related readings and activities that used each of the technologies listed above. By mode of communication, I mean written vs. visual vs. oral, one-way vs. two way communication, one-on-one vs. one to group, group to group, or group to one.

Wiki 113

Wiki Class Web 2.0 Skills 113

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JULY 24, 2008

While setting up some favourites in your web browser is a great start to creating a network of resources, knowing the people who know the information better than you goes a long way. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example).

RSS 100

RSS Plaxo Meme Telecommunications 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. This new world is an evolution of the Web and it cannot be undone. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Buzz Marketing for Technology

JUNE 27, 2008

David Warlick, for example, has some ideas here. However, given our new-found ability to connect the two groups through technology and the high stakes involved, its unfortunate that we arent doing more to have joint discussions. Shouldnt there be more discussions happening between the two groups?

Project 100

Project Engagement Blogosphere Skills 100

Buzz Marketing for Technology

JUNE 27, 2008

Now, in the web 2.0 Maybe some pragmatic examples? And, since its unstructured activity (albeit directed), its hard for people and organizations that think in terms of linear, structured activity to fully comprehend what knowledge workers do -- even though these same IT people may be knowledge workers themselves!

Wiki 140

Wiki Project Meeting Organization 140

Social Media Strategery

FEBRUARY 23, 2009

Day One Along with 20 or so of my colleagues working on Booz Allen’s own deployment of an Enterprise 2.0 platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 Facebook firewall gov20 government government 2.0 Technology? Innovation?

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 In social media spheres, it’s almost unavoidable to not engage online with content in some way. What content are they sharing?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Social Media Strategery

SEPTEMBER 28, 2009

So I hope to be a better customer service rep for GovLoop on your question ( Craig Newmark -style), I hope to be even more active online both at GovLoop and other spaces, I hope to continue to speak and connect with the community at various events and associations. You mentioned doing more charity work, especially with the GovLoop Kiva group.

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 Twitter’s a good example of this. They’re not mutually exclusive in activities but rather in outlook and approach. Let’s see how. Not at all. says: May 11th, 2007 7:39am. [.]

Wiki 247

Wiki Web 2.0 RSS Products 247

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media. YouTube: At war with Warner Music Group (8). At the same time, create unique product offerings and providing unique value proposition via the hotel website. Related posts.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

SEPTEMBER 21, 2010

They need the most active friends as possible, so expect people who currently are, or want to be, power users to be more social from day one. So allow me to rephrase it: We are reducing the influence of a small group that have gained power by growing mass networks and moving it down to niche, friends-you-know type of distribution of News.

Influencer 85

Influencer Digg Social Networking Communities 85

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Show them how they can use del.icio.us

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

SEPTEMBER 24, 2008

Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 In contrast, the Web 2.0

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Strategery

JUNE 21, 2009

You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. and expect it to get used.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 There are over 25 active chapters and their educational non-profit status is in the works. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Social Media Strategery

JANUARY 10, 2009

From our most senior VPs to senior executives within the government to our summer interns, every group has their own set of questions, concerns, and pre-conceived notions about social media and what it means for them. Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 What other differences do you see?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Work With Web Developers to Update Your Site for Web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

ProBlogger

MAY 27, 2012

Unfortunately, this creates some dangers as well… Whenever there’s a big number of people trying to make something happen, there’s another group of people trying to take it all down. A password of “admin,” for example, is extra-obvious. is a 20-something year old web 2.0

WordPress 45

WordPress RFI Hosting URL 45

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. Powered by Wordpress.

Education 135

Education Social Media Gov 2.0 Class 135

Socialized

MARCH 3, 2010

For the techie, social software is most likely built using Web 2.0’s Facebook also recommends new friends, and does a good job making the activities of people visible to others with whom they are not yet connected, encouraging a network effect. What are the least social sites on the Web? It’s encouraging that Web 2.0

Web 2.0 154

Web 2.0 AJAX iPhone Wiki 154

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged.

Facebook 279

Facebook How To Marketing URL 279