Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share this on Technorati.

Social Media 220

Social Media Marketing Cost Guidelines 220

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The average user of social and new media follows less than five brands. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog.

Feed 155

Feed Feedly Digg Technorati 155

Mindjumpers

DECEMBER 3, 2010

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Sharing is an activity that occurs in a short time span and that assumes a “trigger” to share. Dynamics of the act of sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Each day there's a different activity for learners to try.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

JULY 14, 2008

Last week I ran a half day workshop to get a group thinking about their knowledge strategy. Search for these behaviours by seeking out people and groups who are already great at incorporating knowledge-related practices and observe them, collect stories about how they get things done. View the Technorati Link Cosmos for this entry.

Diagrams 100

Diagrams URL Technorati Exercises 100

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Idaconcpts

AUGUST 18, 2010

The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Take iPhone coupons questions, for example. Share this on Technorati. Many people create a Twitter account, use it for a week and then give up because it’s not what they expected.

Questions 137

Questions Social Media iPhone Applications 137

Buzz Marketing for Technology

OCTOBER 14, 2008

Tomorrow Ill be giving a presentation about blogging to a group of radio producers and executives. See, for example, the Aitkens wedding blog. See, for example, the H5N1 blog or SCOTUS blog. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation. cybersoc.com.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Wednesday activity, were going to use what Tonys been showing us to search for expertise.

Project 265

Project Web 2.0 Module Wiki 265

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206

Tools Social Media Lithium Sysomos 206

Buzz Marketing for Technology

JUNE 27, 2008

Something else with this group--they are not looking for the BEST tool or process as much as the "good enough" solution. Wednesday activity is inspired by Ines and TJ. So heres this weeks activity: Use a Web 2.0 " Use the same tag for Technorati. Technorati Tags : web2.0wednesday. Comments (13). |.

Project 234

Project Web 2.0 Wiki Flickr 234

Bill Hartzer

MARCH 4, 2010

Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond. Share this on Technorati. Post this on Diigo. Post on Google Buzz.

Handbook 98

Handbook Publishing Joomla Committee 98

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. First, Changing Facebook to Pirate Speak. Also birthdays.

Communities 103

Communities Facebook Avatar Social Networking 103

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Share this on Technorati.

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JULY 21, 2008

But as I started to think about the processes of KM, I realized that we have been looking at it all wrong, from above , from a systems perspective, instead of from ground level, from an activity. They just dont describe in a meaningful way what people do -- their knowledge activities. to a couple of words?

Aggregator 100

Aggregator Repository Directory Meme 100

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. FriendFeed’s activity for me has ebbs and flows. Answers Yahoo!

Aggregator 151

Aggregator Content Digg Posterous 151

Laurel Papworth

JANUARY 14, 2010

Over 44% of Internet users are active in social media. An example could be an interactive scavenger hunt using Facebook and Twitter, or a Twitter-only contest asking your followers what their dream hotel package would be (the prize would be the most imaginative-yet doable-package). YouTube: At war with Warner Music Group (8).

Hotels 85

Hotels Tourism Travel Social Media 85

Laurel Papworth

SEPTEMBER 21, 2010

They need the most active friends as possible, so expect people who currently are, or want to be, power users to be more social from day one. So allow me to rephrase it: We are reducing the influence of a small group that have gained power by growing mass networks and moving it down to niche, friends-you-know type of distribution of News.

Influencer 85

Influencer Digg Social Networking Communities 85

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. Starting tonight, MyBlogLog is feeding in MyBlogLog activity (adding contacts, joining communities, tagging) as well as your most recent blog posts into Messenger as well. Our Yahoo Group is your place to shine! Comments (6). |.

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Buzz Marketing for Technology

JULY 22, 2008

It occurred to me that since social activity is like a dance, there should be a mirror set of attributes for effective response-ability (responsibility). Activism: What Else You Can Do Personally. Social Software Group. Technorati Cosmos. wonderful examples of writing of a particular genre, that they can learn from.

How To 100

How To Compete Skills Directory 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Mindjumpers

NOVEMBER 5, 2010

Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. Brilliant marketing strategy. Social Services and Me.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Professional content probably isn’t a priority. Answers Yahoo!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Buzz Marketing for Technology

JUNE 27, 2008

Twitter’s a good example of this. They’re not mutually exclusive in activities but rather in outlook and approach. It’s ironic to me that web design jobs, for example, are mostly paid by the hour. This is why it is almost always bad to have a Help Desk Manager take over a Design group. Not at all.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged.

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

OCTOBER 5, 2010

51% of active Twitter users follow companies, brands or products on social networks. Secrets of Twitter Hashtags (For Those Still Unsure) by Interactive Insights Group. Example: “1. Focus On The Sexually Active. Twitter users frequently exchange information about products and services.” How popular is Twitter?

Tools 207

Tools Twitter Tips Statistics 207

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. A good example site for learning usability and web site design, but for all the wrong reasons. It is also available online for free.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

Mindjumpers

OCTOBER 21, 2010

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Those targets groups you want to reach are out there. Technorati Tags: community , online prayers , Social Media , Sweden , Swedish Church.

Social Media 195

Social Media Technorati Communities RSS 195