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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Digital Media Framework Example.

Marketing 199
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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go.

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How to Celebrate Social Media Day

agora pulse

We want to set a good example, don’t we? I would also encourage you to go a step further with your activities. What are some of your favorite social media activities (besides lurking)? You might: Join in some Group conversations. Originally published June 5, 2018, and syndicated with permission.

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

300 million daily active users across Facebook and Messenger is great — it’s probably even more daily active users than Snapchat has on its own Stories (according to data obtained by The Daily Beast ). “All but one of those exclusively syndicated their Instagram Stories to Facebook,” it said. But Facebook has 2.2

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