Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Share it on StumbleUpon.

Social Media 220

Social Media Marketing Cost Guidelines 220

SocialFish

JANUARY 8, 2011

The site is very actively moderated , so the questions have to be asked in a particular way, so it’s not personal to the questioner, and so it’s not a yes/no answer. Check out electrical engineering or civil engineering or, heck, genetic engineering as examples.). My very early verdict?

Radian6 276

Radian6 Engineering Questions Foursquare 276

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog.

Feed 155

Feed Feedly Digg Technorati 155

Kikolani

FEBRUARY 7, 2011

With more than 500 million active users on Facebook ignoring it as a platform has become the select privilege of the kind of people who live up mountains with a goat (and don’t have wi-fi). 2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter. This is a guest post by Tom Parnell. Related Posts.

Influencer 161

Influencer Facebook How To StumbleUpon 161

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 40

Communities Strategy Forums Project 40

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. One great example this year has been Blame Drew’s Cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

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ROI Social Media Vocus Metrics 193

Idaconcpts

AUGUST 18, 2010

The difference between these people and those who stay is that the first group don’t take the time to learn how to use it to their advantage. Take iPhone coupons questions, for example. Share it on StumbleUpon. Many people create a Twitter account, use it for a week and then give up because it’s not what they expected.

Questions 137

Questions Social Media iPhone Applications 137

Techipedia: Tamar Weinberg

JANUARY 26, 2010

Brief Overview of StumbleUpon Since everyone is mostly raving about Twitter and Facebook as of late, I’m going to briefly define StumbleUpon and explain how it works. This description of StumbleUpon has been taken from the book: StumbleUpon [is] a social content discovery engine with bookmarking features.

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

The Marketing Blog

AUGUST 3, 2010

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? However, bounce rate data for StumbleUpon is misleading.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Bill Hartzer

MARCH 4, 2010

Filled with instructive examples, step-by-step action plans, and takeaway information, THE AMA HANDBOOK OF PUBLIC RELATIONS is a valuable resource guide for everyone whose job or company depends on winning influence through communication, on the Web and beyond. Share it on StumbleUpon. Share this on del.icio.us. Post this on Diigo.

Handbook 98

Handbook Publishing Joomla Committee 98

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.

Communities 26

Communities Strategy Forums Project 26

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Share it on StumbleUpon.

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards. The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Viper Chill

JUNE 21, 2010

You are here: ViperChill » Social Media » Getting Mass Traffic from StumbleUpon: A Definitive Guide Getting Mass Traffic from StumbleUpon: A Definitive Guide Written by Glen, this post has 83 Comments Many bloggers end up having a love-hate relationship with StumbleUpon.

StumbleUpon 80

StumbleUpon RSS Sites Avatar 80

ProBlogger

OCTOBER 31, 2013

We may hear unspecified suggestions, such as: “be active on social networks” or “partner with other blogs” If you are attempting to launch a new blog it is likely to prove difficult and frustrating putting these things into practice, and all too often with limited success if not implemented properly. Alternatives.

Tips 50

Tips Bookmarklet Directory URL 50

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

ProBlogger

AUGUST 7, 2011

When you have a group of friends, you don’t let them drive your car, or come to your house right away. The Internet is very similar to a new friend joining a group. Google will start to peek into your activity once you have an audience of some size. You want to give your site a jump-start.

Strategy 41

Strategy StumbleUpon Travel Reddit 41

Kikolani

AUGUST 18, 2015

I’m not saying to stop your social activities. StumbleUpon: “Paid Discovery” is the advertising model of this social network. Your site will be a part of StumbleUpon’s suggested sites to its users. Stop putting all of your chips on your social networks. They aren’t really yours, they are just borrowed.

Content 60

Content How To Reddit Campaign 60

Myrland Marketing

APRIL 6, 2010

Perhaps there are certain lawyers or industry groups that would be great bloggers, and that are good educators, and great at replying to all comments on blogs, thus building relationships. Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JULY 7, 2010

Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. This ensures marketing budgets and activities are aligned with your business goals. Share it on StumbleUpon. Tweet This! Share this on Facebook.

Groups 183

Groups Groups B2B Forums 183

ProBlogger

MARCH 27, 2013

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum). I use personal language. 161 people added a comment.

Communities 55

Communities Strategy Forums Ustream 55

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged.

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Image credit: BundlePost. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network.

Social Media 278

Social Media Strategy Yahoo Communities 278

SocMed Sean

APRIL 5, 2012

Just look at Zappos as an example. In short, by ignoring new technologies like Social Media and Social Networking, companies are not only burying their proverbial heads, but are actively engaging in hypocrisy regarding their messages to employees. Share it on StumbleUpon. Email this to a friend?

Social Media 279

Social Media Twitter Facebook Social Networking 279

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). There were other typical social networks in this grouping as well, including Flickr, FriendFeed, Kirtsy, Mixx, Plurk, StumbleUpon, Tip’d, and Twitter.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265