Audiense

MAY 10, 2018

In most of our articles about consumer insights , we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? As an example, we have analyzed the audience of one of the most hyped current video games: Fortnite.

Activities 90

Activities Examples Campaign Data 90

Jon Loomer

JANUARY 18, 2018

Test Group 1: Random sampling of people who saw ads from the first campaign during the test period. Test Group 2: Random sampling of people who saw ads from the second campaign during the test period. Facebook then compares how the test groups compared to the respective control groups. This is how it works… 1.

Research 167

Research Tools Comparison Facebook 167

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Focus Groups.

Research 149

Research Focus Group Marketing Survey 149

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Your target audiences can vary between social media platforms due to user demographics and their activity levels. For example, would a group of educated adults respond to a formal or informal tone?

Template 52

Template Templates Examples Social Media 52

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. Virgin Trains – Providing exceptional customer support Virgin Trains provides a good example of how social listening can be a vehicle for immediate change; a way to deliver outstanding customer service that will not be forgotten in a hurry.

Examples 59

Examples Brands Sentiment Reputation 59

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367

Marketing Syndication Adwords News 367

Social Media Strategies Summit

JULY 12, 2023

Yet research shows that fewer than one in three Americans floss daily, while just over a third floss weekly — meaning a further third don’t floss at all. Like in the example about flossing, awareness isn’t the issue here: everyone knows suicide is bad and that we should do our best to help prevent it.

Campaign 210

Campaign Social Media Case Study Training 210

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Your audience is more aware now than ever before and taking every decision after considerable research. Alternatively, you can use hashtag generating tools and cut down on guesswork and time spent on research.

SEO 154

SEO Social Media Strategy Hashtag 154

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. Activity on Facebook. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Monthly Active Users. Relationship Status.

Groups 120

Groups Groups Facebook Mobile 120

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Koka Sexton

JANUARY 9, 2023

With research and audience segmentation, you can gain insight into the needs, interests, and preferences of your potential customers and create content that is tailored specifically for them. Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data.

Patterns 98

Patterns Marketing Focus Group Survey 98

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. People in the 21-to-35 year-old demographic group account for 53.3%

Examples 97

Examples Tips Content Hubspot 97

Social Media Strategies Summit

APRIL 15, 2021

Brand communities could be anything from a Facebook group to an online forum on the brand’s website. Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. It is probably one of the best examples of a brand community and what it can do for you. Need an example?

Process 162

Process Communities Brands How To 162

Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Social media is a channel defined by a diverse mix of people.

Social Media 120

Social Media Survey Education Team 120

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Browsed a Facebook Group? Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

MARCH 8, 2021

For example, the research and advisory firm Cognilytica forecasted in 2019 that new spending on services that label data for supervised learning would reach one billion dollars by 2023. billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. AI Will Create Some Jobs.

System 254

System Software Patterns Skills 254

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. A practical example: MarketingProfs.

Case Study 79

Case Study Activities Study Campaign 79

Jon Loomer

NOVEMBER 9, 2022

App Activity. This is obviously something I need to research more. You can select engagement with specific ad groups (ad sets) or leave it open. For example, TikTok Events Manager tells me that the pixel is installed and has led to more than 400,000 page view events. This may be more specific to usage of your app.

Eventful 207

Eventful Engagement Organization Groups 207

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 117

Patterns Sentiment Analysis Proposal 117

Convince & Convert

SEPTEMBER 30, 2021

For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. . Remember: Those who are paying attention to your channels are not necessarily who is the most active. . Peers from a group, event, or networking event.

Skills 194

Skills Groups Groups LinkedIn 194

Ignite Social Media

APRIL 9, 2020

GlobalWebIndex also did research around advertising during COVID-19. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. In the chart below, you can see how that breaks down, as 26.1%

Survey 200

Survey Social Media Groups Groups 200

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. As the most tech-reliant group, Gen Z and social media are almost synonymous. Observe trends and often share, participate in and consume viral content.

Social Media 138

Social Media Survey Influencer Buy 138

Sprout Social

SEPTEMBER 30, 2022

This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. If you’ve worked with an SEO super-star, share.

Tips 131

Tips Authentication LinkedIn Groups 131

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Get more out of research .

Social Media 92

Social Media Focus Group Aggregator Research 92

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Influencers, on the other hand, have dedicated fan bases that seek them out to actively engage with their content.

B2B 115

B2B Influencer Brands Marketing 115

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. She’s also a committee member of Black@, a Sprout community resource group.

Social Media 108

Social Media Authentication Communities Campaign 108

The Realtime Report

AUGUST 27, 2012

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.”

API 178

API Education Social Media Research 178

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

Proactive Report

NOVEMBER 21, 2022

Discover what different groups within one node are talking about and what’s important to them. With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. Identify the influencers in each node. Identify threats and opportunities.

Social Media 64

Social Media Analysis Research Conversation 64

Ignite Social Media

AUGUST 30, 2022

Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. For example, if your goal is to increase brand awareness, track measures reach and impressions. Social groups today have increasingly grown in popularity. Knowing where you stand.

Class 148

Class Social Media Strategy Marketing 148