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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 102
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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?

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5 Ways to Get More Instagram Followers

Socialmedia.biz

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. What is SMS marketing?

SMS 106
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How to Use Social Proof to Boost Conversions

Sprout Social

Let’s go back to the restaurant example for a second. There have been several studies conducted on the topic that show people are more likely to conform to the group decision. One classic example is the Solomon Asch conformity experiment that took place in 1951. Asch divided participants into groups of eight.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

A couple of years ago I was training a group of marketing professionals about influencer marketing. Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. And later on we’ll show you why.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

A great example of this is Ugly’s National Sibling’s Day post on Instagram. Ugly makes key business decisions based on the feedback it receives from the its community, the ‘Ugly Mob’, and it actively seeks out this kind of feedback across channels — from social media to surveys and email. We’re about living at authentic life.”.