Waxing UnLyrical

MARCH 14, 2013

So set up a fan page or a group where you can control the environment (set strict restrictions on posting and monitor until it becomes evident how the page will be used.) For example, here is the NYC DOE social media policy. If using Facebook, know your school or district’s policy on social media engagement.

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Social Media Policies Education Engagement 232

Waxing UnLyrical

SEPTEMBER 4, 2013

What group did I belong to? Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. I can find examples of each group in my own feed. But which group do you most fit into? They are adept at both solitary life and living in huge groups.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

Twitter 246

Twitter How To HootSuite Hashtag 246

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We If so, maybe a carnival or “fun” activity makes sense. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

FEBRUARY 3, 2016

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) I have yet to come across a “group tweeting” assignment! As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. in team sports.

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Sports Banking Flickr Energy 100

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. The Monday and Saturday papers will remain unaffected.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

JUNE 10, 2015

” However, this is a diverse group – far too diverse for writing targeted copy. For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year.

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

NOVEMBER 11, 2015

Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool. But it is something that I seem to be seeing more frequently…probably because I’m paying more attention to the situation. Why am I on this rant?

Class 100

Class Banking Course Organization 100

Waxing UnLyrical

NOVEMBER 19, 2010

In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. The rumors have already disseminated.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JULY 18, 2012

Did hosting these exclusive soft openings inspire people to write about your business without you having to actively ”pitch” them? And we do it because we’re by and large a very collaborative group. I always point to the Fojol Brothers as a great example of a really well-built culture. How are you serving the food?

Industry 235

Industry Skills Blogger Travel 235

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? I try to respond to all the messages I get on Twitter, Facebook and Amplify (the social platforms on which I’m most active), share and comment on interesting posts, and so on. Or other blogs? Are you engaging in conversations?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Frankly, if you deserve to be on a "top list" of any kind you dont have to actively do anything at all to get there.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 16, 2010

… “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. And then start converting that activity into new clients, sales, etc.?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Now, I know you can do this through HootSuite, for example, or several other platforms. you can do the same via Post Planner (this doesn’t always work from HootSuite, for example). Yes and no.

Communities 232

Communities Tools Syndication HootSuite 232

Waxing UnLyrical

DECEMBER 4, 2010

Seems to me the regular folk, who potentially have more to lose by shutting down their online activity because they’re actually, you know, talking to people without the additional megaphones that the celebs have, should be the ones highlighted. Lead by example. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 18, 2019

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. I have missed several weeks due to other life activities, but they were planned and I let my audience know well in advance. I teach public relations, communication and social media classes.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

OCTOBER 14, 2015

And if you want to lead them to action (and not just a rueful smile) then make them active protagonists, not passive victims; show them how taking that action resolves a conflict and gives them a happy ending. Rob Cottingham is a cartoonist, speechwriter and communications strategist with The NOW Group in Vancouver, Canada.

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LinkedIn Groups Groups Report 80

Waxing UnLyrical

NOVEMBER 24, 2010

1000heads identified that this range would only appeal to those living with such allergies, but that this niche community was very active in sharing advice and had a nostalgic/strong emotional connection to foods they could no longer eat.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 27, 2011

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Case in point, yesterday was a day I was particularly active on Twitter, which I haven’t been recently. Ridiculous.

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Influencer Klout Postrank Technorati 276

Waxing UnLyrical

JULY 17, 2015

A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. Actively lead #PRDiversity and awareness forward.

Issues 100

Issues Committee Report Industry 100

Waxing UnLyrical

APRIL 2, 2016

Corollary: Example. A great example of deeply strategic Social PR? Creativity: Example. Btw – I give you examples of the types of questions you should be asking in the audit worksheet that accompanies the e-guide , so if you want to get a head start, grab it now. Content: Example. Conversation: Examples.

Strategy 100

Strategy Case Study Collaboration Communities 100