Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 367
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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Originally published January 12, 2011).

Groups 337
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Digital Media Framework Example.

Marketing 199
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Today, consultants identify potential partners whose social media activities add value.

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Industry certification a must for social media career success

Sherrilynne Starkie

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). And yet others learn better in a group setting which is supportive and collaborative. For example: Auditory learners need ample time to process information. Some cost thousands of dollars. How To Choose?

Industry 170
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

The new law provides a safe harbour to those who create and also those who host that content, for example.”. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

Committee 312