Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Check out Forums, wikis, groups, blogs, etc. Simple Search And Social Strategy Framework. Use paid in the places your customers exist.

Strategy 186
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The GAP, ROI, and Awareness

Josh S Peters

This activity can (and usually is) driven by ROI and when started can have a projected ROI that is based on previous activities (unless it’s your first go, then no projected… this is important for later in the post). Even there, the majority of the links they sent out directed people to the FaceBook group.

ROI 100
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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

However, to start with we’re going to hit the big three to give some examples and ideas. Check out other fan pages and groups that are based in your niche and have some bearing on you or your company. You want your communications to be genuine and the value of what you’re bringing to the table to be very apparent.

Campaign 105
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20+ Social Media and Online Resources for Realtors

Josh S Peters

My grandpa was a very successful Realtor, my cousin is a Realtor, one of my good friends is a Realtor, and in Feb I’m presenting to the largest commercial real estate group in Utah. and gain valuable insight from articles and group discussions. It seems like I’m being drawn to this topic.