Akamai Marketing

APRIL 4, 2011

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. Well, even if YOU don’t think so – your customers do.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. You can also set your own date ranges on the Engagement Activity graphs by clicking and dragging the “fence posts&# at the bottom of the graphs.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

DECEMBER 28, 2012

But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community. While Kawasaki didn’t use these methods himself, he provides some examples of those who did.

Review 121

Review Publishing Crowdsourcing Focus Group 121