Adam Sherk

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News Sites on the New Digg: Who is Active, Who is Gaining Followers?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile.

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Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. Here are a few more examples.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low.

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go.

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Search Trend Optimization for Evergreen Content

Adam Sherk

For example yesterday I noticed this tweet from @YahooSearchData : I’m not sure what drove the sudden spike in search activity around “polenta&# but it is a perfect fit for sites that cover recipes, cooking and food-oriented topics. For more ways to track activity, see my post on Free Tools for Monitoring Hot Search Trends.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. Here are the group averages: To-date in 2010 Twitter represents an average of 0.7% But at least among the group I surveyed, things have dropped off so far this year.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

The Social Page Evaluator (SPE) provides an estimated “Annual Page Value” for any single Facebook Page based on the last 30 days of activity. According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5.

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