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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. LearnOnTikTok.

Examples 142
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

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Audience engagement: What it is and tips to improve it

Sprout Social

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. That’s why likes and reactions are important metrics to consider when analyzing your content performance.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Well, let me give you an example. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. 3 Examples of Social Media Listening in Action.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 129
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Monitoring requires active listening and timely action.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.