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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Digital Media and Marketing Framework Example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Digital Media and Marketing Framework Example.

Marketing 195
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

Feed 111
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit is a comprehensive analysis of a brand’s social media presence and activities. For example, it is best practice to look at posting frequency, how posting frequency compares to competitors, how engagement rates compare to posting frequencies, and so on. What is the goal of a social media audit?

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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. Smart syndication.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Digital Media Framework Example. Owned Media is self-published content.

Marketing 199
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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. How to get it?