Techipedia: Tamar Weinberg

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. Follow some of the most active users and contact them while (or before) they are growing their following. HuffPost Parents : Huffington Post’s parenting section has some very active mommy users. Here is the list I use.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. For example, by gender, age, purchase history etc. A few statistics…. Implementation. Getting Started.

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How to Buy a Website

Techipedia: Tamar Weinberg

This can be time consuming in that the majority of website owners have no intention of selling – especially if it’s an actively maintained website. For example, trawling through the results of a search for “Copyright © 2009 pets” can give you sites that rank for “pets” but have potentially not been updated for a while. Like this post?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. The truth is that activity begets activity – some social media campaigns need to be seen as popular before they can actually become popular. Pretty nifty. So, they invest ad money against it.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Let’s use Spotify as an example. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations. Like this post?

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. Take a look at some strong examples of community support. And the more you work on getting members to engage, the more productive they become. It’s Worked Before. Like this post?

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

How does the agency decide what strategic and tactical activities to undertake? Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. For large-scale engagements, this is a must-do activity. 25 Key Criteria for Choosing a Marketing Agency. Office tour.

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