Janet Fouts

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

And you also need to be active; not only are you keeping people interested, but it also helps you drive results: you reach more people, get more clicks, more traffic, and so on. Plus, you can preview the update on each social network so you can make sure that your post looks OK (for example, images could be too wide/small).

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Wait, Facebook is MySpace?

Janet Fouts

Facebook chooses top stories for you.Top stories are based on how active people are on the story (remember the importance of edge rank!). This is a joke actually, for now you’re stuck with it, but I thought their examples were great. Anyone else find this not so helpful? WOW, OMG Poking is, like, SO MUCH EASIER NOW! The Ticker.

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Using social media across cultures

Janet Fouts

Around one in ten registered users, for example, are thought to be from France. As with LinkedIn and Xing, registered users can pull in other social media activity such as a Twitter feed, document and presentation-sharing software and more. However, the network also attracts members from China.

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Could a lot of fans hurt your Facebook page?

Janet Fouts

For example has this fan responded on your page before? Are the topics you talk about on your page showing up in the fan’s daily activities? Facebook is looking to see if you have common interests and the quality of those interests, and it does this with an algorithm. Have you commented on something they posted? Low ranking?

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