Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. I look for ‘normal’ activity. Not ridiculous participation. I’m looking for success not excess. Do they engage?

B2B 276
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The Reality of Social Currency

Direct Marketing Observations

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226