Dave Fleet

OCTOBER 29, 2010

Specific initiatives can draw people to engage directly on your page (contests, for example). Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Fans are less active on Sunday compared to all other days of the week. How do you approach your Facebook activity?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

and 2% “active fans” Here’s the top ten: Disclosure: several of these brands are Edelman clients. The average percentage of ‘active fans’ in the top ten most engaging brands is 1.5%. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 16, 2016

Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Companies have re-focused on their own digital properties. Sorry, Quebec.

Mobile 105

Mobile Trends Compete Loyalty 105