Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Browsed a Facebook Group? Talked on the phone?
Let's personalize your content