Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 99

Examples Social Media Skills Team 99

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Some examples: Social Media Examiner. Examples: Document.

Advertising 199

Advertising Facebook Privacy UGC 199

Hootsuite

APRIL 26, 2021

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Google My Business welcome message examples. When you activate the Messaging feature, customers will be able to see a Message button on your GMB listing.

Examples 122

Examples Google HootSuite Notification 122

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. Instagram shoppable posts: Instagram’s shoppable posts are linked to a Facebook Shop account.

Examples 114

Examples Module Buy MySpace 114

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Plus, Pinterest has buy buttons. billion users.

Template 52

Template Templates Examples Social Media 52

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. They used green cheese as an example. The Facebook algorithm, based on the mention, would infer an interest in green cheese. Some examples: RVs.

Study 203

Study Facebook Advertising Research 203

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? Increase the budget of the active campaign or ad set. The examples above are abrupt and reactive. I use 1% in the example above.

Strategy 180

Strategy Facebook Cost Campaign 180

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Quick Refresh.

Conversation 188

Conversation Report Facebook Eventful 188

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. These categories are defined based on discussion of things like tragedy or conflict, debated social issues, objectionable activity, sexual or suggestive, strong language, and explicit content. First, let me explain. Publisher Lists.

Video 179

Video Facebook Report Publishing 179

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 101

Examples Template Templates How To 101

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. The important thing to remember here is that impact is isolated to activity across websites and apps. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook Engagement Custom Audiences.

Facebook 207

Facebook Instagram Advertising Engagement 207

Jon Loomer

MAY 2, 2022

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. Let’s provide an example. For example, maybe I have a training about how to use the (Meta?) There are a couple of specific examples of this. It was an old habit.

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URL Facebook Training Examples 198

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Why TikTok marketing campaigns are so valuable.

Examples 141

Examples Campaign Tips UGC 141

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. For example, check out the Moto Machines Instagram profile. Luckily, there’s an effective hack for removing this conversion obstacle.

Social Media 225

Social Media Tips Marketing UGC 225

Hootsuite

MARCH 27, 2024

For example, here’s an organic Reel from Understance’s Instagram page: View this post on Instagram A post shared by Understance (@understance_) And here’s how that same Reel appeared as a boosted post in my Instagram feed: Source: @understance_ Note the Sponsored label at the top and Shop Now CTA link. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

DECEMBER 4, 2018

With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations. We love taking a look at how brand’s activate around Black Friday.

Activities 94

Activities Retail Issues Social Media 94

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Examples 131

Examples Tips Patterns Instagram 131

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. For example, according to Statista , 23.7%

Facebook 114

Facebook How To Aggregator Metrics 114

Jon Loomer

MAY 9, 2022

” Once you turn link sharing ON, you’ll be able to determine whether the preview link can stay active for 30 or 60 days. The one limitation of Creative Hub is that not all formats are available ( lead forms and Instant Experience, for example). Your sharable link will expire after that period of time. Use Creative Hub.

How To 196

How To Facebook Advertising Review 196

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. If you have an active Instagram business account that gets a lot of engagement, now is the time to take advantage of it.

Instagram 212

Instagram How To Facebook Engagement 212

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data. Photo views.

Communities 262

Communities Activities Facebook Patterns 262

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 119

Facebook How To Publishing Analytics 119

Pam Moore

APRIL 1, 2019

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

Activities 97

Activities Brands Analysis Template 97

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Within your Shopify preferences, paste your Facebook Pixel ID.

Facebook 205

Facebook WordPress Eventful URL 205

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 193

Conversation Facebook Report Advertising 193

Jon Loomer

DECEMBER 2, 2019

Want a quick way to split test different audiences with your Facebook ads? Note that this is different from Facebook’s primary built-in split testing feature. This new split testing option is related only to actively running ad sets. For example, the ad set is running fine and you don’t want to edit or stop it.

Facebook 180

Facebook Sample Samples Campaign 180

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Hobbies and Activities.

Yahoo 192

Yahoo Facebook Sample Samples 192

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

Facebook 209

Facebook Report Campaign Apple 209

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172

Groups Groups Tools Brands 172

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. If you have an active Instagram business account that gets a lot of engagement, now is the time to take advantage of it.

Instagram 181

Instagram How To Facebook Engagement 181

Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

Cost 205

Cost Facebook Upcoming How To 205

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Cambridge Analytica news stories), Facebook has removed these targeting options.

Facebook 167

Facebook Advertising Review Campaign 167

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. Since you aren’t basing this custom conversion on a standard event, Facebook needs to better understand what the event is.

Conversation 190

Conversation Facebook URL Eventful 190

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141