Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Plan ahead and implement social activities, events and community outreach. Or seen pink ribbons promoting breast cancer awareness?

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Organization Communities CSR Class 132

Waxing UnLyrical

AUGUST 12, 2013

A surprising insight on social media measurement: Activity does matter. Why: Mark Schaefer dispels the myth that social media activity has no effect on long-term business value. Why: Ken Muller explores some often overlooked characteristics that give you an advantage when producing online content. Passion, People, and Professionalism.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

MARCH 21, 2019

We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. Let me give you an example. I developed a powerful friendship with Shonali because of Twitter. Those relationships can and do happen.

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Meme Training Flickr Discount 250

Waxing UnLyrical

MAY 23, 2019

Volunteer activities get you moving and thinking at the same time as well as reduce stress levels. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Adults over age 50 who volunteered on a regular basis were less likely to develop high blood pressure than non-volunteers.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JUNE 27, 2019

Is Joi Gordon a terrific example of a woman of “influence” ? The answer to all these questions is an overwhelming “Aye Aye!”. Again, the answer is an overwhelming “Aye Aye!”.

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Project Influencer Communities Groups 236

Waxing UnLyrical

MARCH 14, 2013

For example, here is the NYC DOE social media policy. No pics of you and your friends at the bar, poolside, or engaged in any activity you wouldn’t want them to see in person. High school educator, reformer, and a recovering perfectionist, Starr Sackstein leads by example both in the classroom and on the Internet.

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Social Media Policies Education LinkedIn 232

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Kristie Aylett chimed in: A2: Considering objectives as Pass/Fail leads to a lot of disappointments.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

JULY 27, 2016

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. They are not attending school or extracurricular activities with friends.”. It seemed to prove more action to me during this phase.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

OCTOBER 24, 2011

She has voluntarily attended our weekly team teleconferences and she actively participates. She has generated more activity than the two previous PRs combined over six months. She has generated more activity than the two previous PRs combined over six months. for example) if you don’t have any hard placements yet.

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Flickr Upcoming B2B Activities 163

Waxing UnLyrical

FEBRUARY 5, 2013

For example, at USB Memory Direct we recently collaborated with graphic designer UPSO to create a unique design for one of our business card shaped custom USB drives. Build an Active Facebook Wall. An active Facebook wall creates the kind of social proof you need to show creativity and authority.

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B2B Communities Facebook How To 230

Waxing UnLyrical

APRIL 3, 2012

Here’s another example : a flash mob was organized “just for fun” towards the end of 2011, where nearly 200 people in Mumbai pulled off a four-minute jig at Chhatrapati Shivaji Terminus (where the terror attacks of 2008 began). Flash mobs have a way of engaging the audience.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

MAY 14, 2014

Here goes: “PRofessional” – One of the key descriptors of someone who sets an example for others to follow. “PR” introduces many of the words that are used in describing successful businesses and successful businesspeople. Piqued your interest? PRide” – If you’re not proud of what you’re doing for a living, do something else !…and

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Banking Organization Groups Groups 215

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Set up a system to track your internal activity.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

SEPTEMBER 19, 2012

So I’m using this post to showcase such a community that has been actively working around sustainability. As the name goes, WE is actively helping a global movement of people and organizations working toward social justice, indigenous rights, and environmental stewardship to connect, collaborate, share knowledge, and build alliances.

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Social Media Collaboration Meeting Communities 209

Waxing UnLyrical

MARCH 21, 2012

For example, if your B.O. And while sales is one of the most common examples we use, they could be anything, based on your unique situation. For a nonprofit organization, for example, it might be to increase members of an online community… because those are the people it can start trying to convert into members/donors.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Sounds like a thrilling Friday night activity! I like to frame my proposed topics based on how I can help the blogger’s readers.

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Tips Proposal Repository Influencer 100

Waxing UnLyrical

SEPTEMBER 13, 2012

For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed. Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

AUGUST 14, 2013

It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. What’s more, this solution allows for a variety of document manipulation activities that are perfect for press agents.

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Repository Press Release Data Process 203

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. For example, here is one of my pipelines. Like this: 2. List-checkers, rejoice!

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Small Business System Template Templates 271

Waxing UnLyrical

JULY 28, 2011

An active community is a powerful thing. For example, personally I’ve received feedback from Marcus Sheridan (when I didn’t even know him) that led to me figuring out how to increase the font size here on WUL. Those are just a few of my personal examples, and I bet you have your own.

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Social Media Foursquare Communities Flickr 216

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. The Monday and Saturday papers will remain unaffected.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

FEBRUARY 3, 2016

Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp! ) As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements. in team sports.

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Sports Banking Flickr Energy 100

Waxing UnLyrical

APRIL 29, 2015

Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause. “We If so, maybe a carnival or “fun” activity makes sense. But does it work? What drives your local community?

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Communities Eventful Case Study Groups 100

Waxing UnLyrical

NOVEMBER 30, 2012

reach nearly 80% of active U.S. For example, Mayo Clinic , a pioneer in using social media in health care, launched its own Center for Social Media after so many hospitals and physicians turned to them for social media advice. If social media and blogs in the U.S

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

AUGUST 15, 2011

Both the campus and the blog are less active than normal. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Content submissions have dropped and with that conversations in the comments section.

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Study Committee Metrics Education 178

Waxing UnLyrical

SEPTEMBER 4, 2013

Pandemonium of Parrots. …Constant 24 hour activity, non-discerning, lots of interactions; not tweeting but squawking. I can find examples of each group in my own feed. • Ostentation of Peacocks. …Me, me, me being amazing, look at my business, read my articles, here are some selfies, a bit more me. Charm of Finches.

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Twitter Groups Groups Feed 202

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. What would I add if I did it all over again tomorrow?

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Skills Communities Issues Education 188

Waxing UnLyrical

JUNE 10, 2015

For example, the hypothetical pet grooming website might sell upscale products and decide to target owners of purebred dogs who earn more than $100,000 per year. You need to determine a general income range, geographical area, and the motivations of the people who you wish to reach.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

NOVEMBER 11, 2015

Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool. But it is something that I seem to be seeing more frequently…probably because I’m paying more attention to the situation. Why am I on this rant?

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Class Banking Course Organization 100

Waxing UnLyrical

JULY 18, 2012

Did hosting these exclusive soft openings inspire people to write about your business without you having to actively ”pitch” them? I always point to the Fojol Brothers as a great example of a really well-built culture. Actually yes, it was one of those things where they live off content. Second is the culture of the truck.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

APRIL 15, 2016

For example, a former client that we work with on and off wanted some advice on an influencer program. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. That’s what happened during the Blue Key campaign, for example, before the first #bluekey tweetathon.

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

OCTOBER 19, 2012

” For example, on Saturday night, Heather Whaling , Deirdre Breakenridge and her husband, and another new friend and I had a lovely, quiet dinner together. .” I get to see PR pros I may not see all year long, and catch up with what they’ve been up to, both with work and play. Social bringing us closer.

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Storify Conference Nielsen Hashtag 244

Waxing UnLyrical

SEPTEMBER 16, 2015

We all have to be students of social media and actively seek out information to learn more about crisis communications more than ever. Build crisis communications practices throughout curriculum. Plus, attending webinars on some of the latest trends and issues pertaining to social media and crisis communications is key to note here as well.

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Social Media Class Conference Research 100

Waxing UnLyrical

APRIL 17, 2015

Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. For example, you know how, a while back, I used to say “ good morning ” on Twitter every day? Smart, active engagement. You can also set up recipes in IFTTT to reply to tweets, and so on.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

JULY 24, 2013

reach nearly 80% of active U.S. For example, Mayo Clinic , a pioneer in using social media in health care, launched its own Center for Social Media after so many hospitals and physicians turned to them for social media advice. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192