Techipedia: Tamar Weinberg

JANUARY 31, 2012

How does the agency decide what strategic and tactical activities to undertake? Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. For large-scale engagements, this is a must-do activity. 25 Key Criteria for Choosing a Marketing Agency. Office tour.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

These people may blog about your company for example and give you a relevant link back to your site. You need to be careful to only report on what you can determine is a result of your work – other marketing efforts can be contributing to the likes on a homepage for example. Track New Website Links From Social Campaigns.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

JUNE 19, 2012

Designating a community manager to monitor activity is a necessity, but that doesn’t mean your manager has to be involved in every conversation. Take a look at some strong examples of community support. And the more you work on getting members to engage, the more productive they become. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Let’s use Spotify as an example. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. We use Drupal’s Mollom module , which uses a 50-point inspection to identify spammers, is activated when the user submits the form. With this method, a service provider such as Marchex sets up a unique phone number that is tied to a particular lead source.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

JULY 15, 2010

Schedule those important activities in your weekly calendar. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. Lately, I’ve been creating graphics with screenshots to point out specific examples. Bit you are the exception!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

For example, almost everyone recognizes the McDonald’s arches from afar. The executive director of the school explains that “Since activating the vanity 800 number we’ve had the best two years in history. There are many benefits to using an unforgettable phone number as the call-to-action in your advertising.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. If you aren’t actively working to “wow” your customers, you’re probably dying a slow, gradual death. As seen in the screenshot below, the store is called out as a “Smart Buy!”

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. Example Social Media / Online Marketing Strategies Based on Industry. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. FriendFeed’s activity for me has ebbs and flows.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. It seems the activity level has fallen off. Kiva is an organization who allows anyone to contribute money to aid an entrepreneur in a developing country be successful in a business he/she is trying to begin or further develop.

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Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JUNE 10, 2010

As long as there’s a healthy balance in their activities, I don’t see a problem. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request). Side note: The free flow of information on the web is a part of our modern world.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

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Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.”

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you’re not actively engaged, the news won’t come at you. For example, just the other day I stumbled upon an Apple press release from 2003. If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

Instead of having to actively search for new and interesting things, our friends were doing the work for us. One of the best examples of how this overabundance has done harm is with daily deal sites. The next evolution in content discovery came with the social revolution.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 24, 2011

Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. You can actively market a freebie giveaway on Facebook and Twitter, providing readers an incentive to either “Like” or “Tweet” your website or message. Succeeding with social media is not a passive activity at all.

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. They have an interest in the world around them, and being active in it. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% Businesses pounce on the opportunity to integrate social media plans in their regular activities, but in many cases, they fall short. All in all, it sounds really lovely.

Engagement 221

Engagement Telecommunications Domain Name Issues 221

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. Would Be interesting to see and filter out areas for example US and Non-US traffic. Most Stumblers are casual browsers by nature who use the network to discover new and interesting content. Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Darren suggests having a memorable design, trying your hand at being a character (e.g.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

APRIL 3, 2012

Fair labor practices, safe work environments, and involvement with community healthcare and education are some examples of this leg of the stool. The word “local” in the social world can take on many connotations depending on whether you are talking about a business, discussion group, activism page, etc.,

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

JUNE 11, 2015

One of the coolest tools I see a lot of people using these days on many of their sites is Intercom , a tool that facilitates in-app (or emailed) customer communication, ensuring that businesses can easily communicate with their customers either in an ongoing fashion or based on some sort of time or activity. youcanbook.me. youcanbook.me

Products 100

Products Tools SMS URL 100

Techipedia: Tamar Weinberg

MARCH 22, 2011

My major public Twitter and Facebook online activity is handled through no other application but HootSuite (aff). Performable is a nifty tool that gives you data about various activities others perform online. LastPass also has mobile apps and so much more. It’s a great application to handle multiple accounts. Performable.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277