Small Business Mavericks

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Negative SEO Is No Longer An Issue

Small Business Mavericks

While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site.

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The Effect of Gamification on Marketing

Small Business Mavericks

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

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How Far Would You Go To Protect Your Business’s Reputation?

Small Business Mavericks

The question many business owners now face is whether or not an employers personal social media activities impact on their business. Other examples include being involved in tasteless activities, although some would argue that this only effects a business if the business is someway linked to that profile.

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Are You Overdoing Your Social Media Marketing?

Small Business Mavericks

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. Add in a blog and you have a fairly active social media approach.

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Is Your Marketing Strategy A Marathon Or A Sprint?

Small Business Mavericks

Here’s a practical business example: a friend who works in a credit union recently made the observation that the push to open new accounts in their branch isn’t really resulting in long-term customers.

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Should You Build Generic Untargeted Inbound Links?

Small Business Mavericks

To begin with, Google has been active in fighting ‘over optimization’ for a long time, it’s nothing new. Another popular link is the word ‘here’, for example, you can read more about this issues HERE. Most SEO professionals know that growth has to be consistent and not sudden. Perhaps you should.

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SEO For Ecommerce Websites

Small Business Mavericks

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. Those keywords could be the one factor that is keeping your business alive, so they require a lot SEO activity to keep them ranking highly.

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