Mindjumpers

OCTOBER 17, 2012

The app of course also allows users to connect their Facebook account to access friends, share activities, check-in and to see friends’ check-ins, favourites and offers redeemed. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

AUGUST 7, 2013

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. An example is the American company, 16 handles, which sells frozen yoghurt ice cream. In May 2013 the app was even the most downloaded non-game app on iOS globally.

Brands 264

Brands Discount Upcoming Eventful 264

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

FEBRUARY 28, 2014

The music ads to the drama in both examples, climaxing at the end destination; the completed loop and the actual surf experience. . In both examples the brand’s presence remains unveiled until the very last minute. Feel good factor. Rule number one; we never mention the brand name!

Social Media 221

Social Media Advertising Trends Brands 221

Mindjumpers

FEBRUARY 2, 2011

Once you get active, it’s important to personalize audience experiences. For example, Southwest Airlines do the following: - Team members handling Facebook activity sign their names to their responses. Southwest Airlines is huge online – and to take care of that amount of activity, the company has a media group of five people.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

SEPTEMBER 6, 2013

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. These four examples show how almost every brand can learn to rock Instagram, if they use it in a creative and engaging way, relevant to their users.

Instagram 272

Instagram Brands Tourism Sports 272

Mindjumpers

MAY 19, 2011

Identify: While in the initial stages on your channel planning, you need to know that what is your target market and what are the platforms they are active in. For example, content aimed for US, Asian and European consumers have to be timed differently. It is always a good idea to create channels which your audience is familiar with.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

SEPTEMBER 3, 2010

It’s a fun campaign that demonstrates the benefits of the the product as it activates the audience – and believe me when I say you’ll grow a bit addicted to coming up with a new titles. It uses YouTube in a new way, which really activates the audience. I tried words like ”eats”, ”hugs” and ”rides”- and saw how my title was played out!

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

AUGUST 31, 2012

Take as an example a Starbucks fan snapping a photo of her latte at the local coffee shop and posting it on the photo-sharing application Instagram after having left a tip on Foursquare. Similar Posts: Monitor Your Brand’s Instagram Activity with New Reporting Tool. Currently, VenueSeen offers a trial period of its service.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

AUGUST 3, 2012

Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example). Streamline project management. Users also reported advantages with project management.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

APRIL 26, 2013

As an example, Kronenbourg 1664 uses French culture as one of their conversational touch points. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Create a Social Newsroom. Context and timing is everything.

Company 212

Company Overview Conversation Communities 212

Mindjumpers

DECEMBER 29, 2010

They had ambassadors of their community to participate actively in testing products and running the campaign. More than 1 million people participated in the product creation and selection process and this case is a good example of how consumers can play an active role in shaping the brand and being process.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

MARCH 22, 2011

According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. Starbucks is therefore a good example of how to navigate in social media by: 1) Establishing goals. 2) Listening to audience.

Facebook 258

Facebook Case Study Overview Social Media 258

Mindjumpers

MARCH 11, 2011

These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world. In relation to a Facebook page, for example, you can use Facebook Insights to see which updates resonate with your fans. Remember your stakeholders.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

DECEMBER 5, 2011

This is the best fit for companies who are in need to recruit for niche profiles, people who do not usually apply actively on job boards and adverts. Synchronize team activities with shared folders, searches, profiles, and candidate etc. For example, when using Talent Direct, LinkedIn manages your recruitment campaign.

LinkedIn 170

LinkedIn Skills Engineering Cost 170

Mindjumpers

JULY 11, 2012

Brisk Iced Tea is a good example of this. How to Actively Use Facebook Post Insights to Improve Your Community Management. Make sure that the wall photo will improve the understanding of the status update. Think outside the box. Users like to be entertained, so don’t be afraid to take your wall photos one step further.

Engagement 273

Engagement Facebook How To Upcoming 273

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 229

Video Facebook Social Networking Disqus 229

Mindjumpers

JULY 12, 2012

Governance – Do you actively encourage employees to engage in conversations regarding your brand? Add best practice examples, and get inspired by companies like Cisco , IBM , Intel , or Microsoft. Which information is confidential? Authorization – Are all employees authorized to create social media content?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

SEPTEMBER 14, 2012

To include another example, our local community manager in Finland noticed that a documentary on Ben & Jerry’s social mission was to be shown on Finnish television. Similar Posts: Key Points for Local Market Activation on Social Media for International Brands. The Performance of 100 Icon Brands on Facebook [report].

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

AUGUST 20, 2010

When logged on to your account, you are able to invite friends to watch live channels for free, view the activity feed, chat with your Facebook connections and other users while watching, and it will let you watch previous episodes. For example, you can post it on your wall, update via Twitter or embed your website or blog.

Video 203

Video Facebook Social Networking Disqus 203

Mindjumpers

OCTOBER 28, 2011

But how should a brand best handle the activity on its Facebook page? What can be especially effective when monitoring a Facebook page is to set up alerts, for example using Hyper Alerts , so that you receive an e-mail every time someone posts on your page. As such, you make sure that you do not overlook any comments.

Facebook 249

Facebook How To Guidelines Social Media 249

Mindjumpers

DECEMBER 14, 2010

Through the web, they therefore connect people from all over the world and make them engage in dialogue with each other, if they have any questions, for example. Thus, it also requires that it is a friend who is active on Facebook stating “likes” and interest for the application to be able to search for a gift for this individual, though.

Social Media 220

Social Media Applications Technorati Social Networking 220

Mindjumpers

NOVEMBER 3, 2010

Viral marketing and activities to generate “buzz”. Marketers find out every day that combining word-of-mouth and peer-to-peer programs and activities such as customer reviews, social media related WOM activities, referral marketing etc. Identifying influencers and people who can be involved in sharing our stories.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

JANUARY 3, 2011

With followers Cone means persons that display any affinity to a specific brand, for example by following it on Twitter, by “liking&# it on Facebook, or by subscribing to the RSS feed of the brand or company blog. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

SEPTEMBER 27, 2010

Lately, there has been several examples of campaigns that have been good at involving the users. It uses YouTube in a new way, which really activates the audience. The first film was groundbreaking when it came out last year in the way it is able to activate the user and make the user part of the film.

Film 191

Film YouTube Collaboration Disqus 191

Mindjumpers

MARCH 23, 2016

One example is brands paying influencers to promote their product, which has ultimately made it possible for those influencers to make a living by monetising their audience on the platform. The Importance of Local Activation on Social Media: West Africa/Nigeria. Simply put, like father, like son.

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

DECEMBER 3, 2010

Obviously, for example, a blog post with a spectacular title will be “re-tweeted” easier as I recently established with an experiment and it is clear that a well written piece from the usability and even SEO perspective will be shared more (because people read and find it respectively). Dynamics of the act of sharing content.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

JUNE 19, 2014

Predictive Modeling of Social Activity. This primarily demonstrated the extent to which Twitter activity reflects social activity. Since some crime types relate heavily to social activity, Twitter can thus enhance prediction of certain criminal activities. Facebook data was collected from over 60k users and 1.5m

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

JANUARY 9, 2013

Incorporating their Snapchat presence in their very active Facebook presence with both posts and a dedicated Snapchat-tap, they urged their fans to add their Snapchat-profile, send a photo of themselves enjoying a 16Handles-flavour and wait for their reply. Online meets offline engagement. Facebook Poke. Along came Facebook Poke.

Facebook 247

Facebook Discount Marketing Retail 247

Mindjumpers

NOVEMBER 5, 2010

What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook. Regarding privacy issues, as long as you as an individual user remember to opt out, then all your offline activity won’t be registered online to your Facebook profile.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

NOVEMBER 9, 2012

Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. But it is also a great example of how to interact with consumers while they are actively engaging with your product.

Mobile 234

Mobile GPS Examples Buy 234

Mindjumpers

SEPTEMBER 6, 2011

Second, there’s a weight given to each type of Edge (or activity on the Facebook page). Activities that require higher levels of user engagement get a higher weight score than those that do not. For example, uploading a link or photo together with a comment takes more effort on the users’ part than clicking the “Like” button.

Feed 234

Feed Feedly News comScore 234

Mindjumpers

JUNE 14, 2016

Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Simply put, bots could end up changing the world by replacing humans in such job sectors.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

JUNE 14, 2016

Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Simply put, bots could end up changing the world by replacing humans in such job sectors.

Facebook 100

Facebook Microsoft Banking Hotels 100

Mindjumpers

AUGUST 1, 2012

another big social media marketing player, assessed: “The Wildfire acquisition by Google is a prime example of the herd mentality of the market. Which Social Network Has The Highest User Activity? Quoted in an article by VentureBeat , Brian Zanghi, CEO of Awarness, Inc., Photo source: www.wildfireapp.com. www.informedtraining.co.uk/blog/2012/06/615/.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

MARCH 7, 2014

Most brands today are active on Facebook, Twitter and maybe Instagram. Finally, it’s always nice with some inspiration and – to stay in the Tumblr universe – some visual examples. The last example may not be a brand as such, but just shows that everyone pretty much can have a Tumblr – even Obama! Why are they so popular?

Tumblr 205

Tumblr Guidelines Hashtag SEO 205