Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Build Community.
Josh S Peters
FEBRUARY 5, 2013
The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there.
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Josh S Peters
JANUARY 16, 2013
Looking at the ZMOT model above it’s pretty easy to see where your search and social activities will be concentrating. This is of course just an example, for your own business you will need to build your own ZMOT model by determining the “who, what, where, when, why and how” of your customer base.
Josh S Peters
JANUARY 7, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. SOCIAL MEDIA. It goes beyond Twitter, Facebook, YouTube, Pinterest, etc. Thanks for reading, Josh S Peters.
Josh S Peters
NOVEMBER 18, 2009
A good example of good looking fbml tabs is The Gap (Born To Fit, Jeans, and Born to Share tabs). By bringing people to your Facebook page and having good content and activity to make them excited, you can use this app to get them to subscribe. You don’t need to be in it all the time, just figure out what works for you.
Josh S Peters
MAY 17, 2010
The structure of the report was very misleading, the descriptions, accounts, and activity on the report didn’t really add up and honestly sounded too good to be true. I’ve already written about worst case scenario’s and I gave some examples of what businesses who ran into trouble. What do you think?
Josh S Peters
OCTOBER 4, 2011
It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. I even reached out on Twitter to the seemingly active United Twitter feed with absolutely no reply. There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?
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