Direct Marketing Observations

JANUARY 12, 2018

You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. I look for ‘normal’ activity. Authentic Voice being the operative term. I look for practitioners. Not ridiculous participation.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

NOVEMBER 20, 2013

That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

FEBRUARY 1, 2011

For example, @Disney has over 140,000 followers and yet has only tweeted 210 times. Weave your Twitter activity into your daily routine the way you check email dozens of times per day. For example. I know it’s Disney and they might not have to care about Twitter, but that’s not the point.

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

NOVEMBER 23, 2010

Take for example search. We use it for online transactions, travel decisions, job searches, purchases, research, and a dozen other activities. 10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

OCTOBER 4, 2017

On other networks, however, see Snap for example, the act of communicating has escalated and changed. Let’s talk about what the distribution of marketing and social media strategies , tactics and activities should be and let’s talk about bang for the buck. In part two, let’s look at what a marketer should do.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

AUGUST 9, 2019

billion monthly active users. For example, the “ How to wrap your cat for Christmas 101” video, has gotten more than 100 million views and over a 1 million shares. Go look at your metrics or anyone’s metrics, the best stuff? It’s video. Or that more than 250 billion photos have been uploaded to Facebook?

Content 122

Content UGC Metrics Compete 122