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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I'm currently using SM2 for most of my clients, and like how easy it is to use.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Frequency of alerts. Support and training.

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