Remove Activities Remove Engineering Remove Examples Remove Sentiment
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

Examples 102
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 108
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Competitor mapping: The benefits and how to create your own

Sprout Social

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 108
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 127
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. There are countless examples of social proof online. Social evidence relies on the conduct and activities of many individuals. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299