Techipedia: Tamar Weinberg

AUGUST 14, 2012

It’s important to think of interesting ways to visualize online activities, to direct traffic to your social networks or to get people to download an app. Let’s use Spotify as an example. They can help directly generate traffic by getting indexed in search engines such as Google and YouTube.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

These people may blog about your company for example and give you a relevant link back to your site. This is gold for SEO (read: better positions in the search engines and more relevant traffic) and may have come about directly because of your campaign – great wins for when you’re pitching for renewal!

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

When searching for new and interesting websites, it is much preferable to visit a website on a friend’s recommendation than it is to use classic search engines. The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Sometimes I’m incredibly active.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. It seems the activity level has fallen off. Kiva is an organization who allows anyone to contribute money to aid an entrepreneur in a developing country be successful in a business he/she is trying to begin or further develop.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? And as most would have guessed, the mighty engines prevailed as the superior source of traffic.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you’re not actively engaged, the news won’t come at you. Touted as more of a “content discovery&# engine than a news engine, StumbleUpon lets you discover news, but not necessarily in a timely manner. For example, just the other day I stumbled upon an Apple press release from 2003.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 10, 2010

As long as there’s a healthy balance in their activities, I don’t see a problem. COPPA laws protect children under the age of 13, and that’s why Ani’s blog, for example, is protected (by her mother’s request). Side note: The free flow of information on the web is a part of our modern world.

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. As an example, let’s take a look at Robert Scoble’s FriendFeed (click the image for a larger view): In this screenshot, Robert utilized both Google Reader and Twitter, and the comments spread to his feed where an ongoing discussion ensued.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MARCH 17, 2010

Mark Thompson of Search Engine Journal has a great article entitled How To Find Industry Influencers. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Check it out! Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

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Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 24, 2011

For me, free organic search engine traffic is invaluable and is the lifeblood of the passive and residual income streams I have established online over the years. As good as it works for me, search engine optimization (SEO) is not the be all end all for everyone. Succeeding with social media is not a passive activity at all.

SEO 152

SEO Adwords Organization Advertising 152

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). With regards to Search Conference, I refer to Search Marketing Expo, PubCon, and Search Engine Strategies, but I also met a few people at Affiliate Summit.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Smashing Magazine ), among other things. It’s about getting to know who the person is behind the screen.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.”

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Anyone who knows a good search engine optimization expert knows that keyword stuffing is not an approved tactic. Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. What was she doing? Her answer surprised me.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts&# who just don’t deserve to be hired. 5 Ways to Get a Job Through YouTube (Mashable): Did you know how Justin Bieber got to be so famous?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Marketing Automation. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Some blogs cover startups that meet a specific set of criteria.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MARCH 22, 2011

My major public Twitter and Facebook online activity is handled through no other application but HootSuite (aff). Performable is a nifty tool that gives you data about various activities others perform online. I just wish their PDF engine was better since my ideal implementation would be to save PDFs in a searchable environment.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

JANUARY 26, 2010

This description of StumbleUpon has been taken from the book: StumbleUpon [is] a social content discovery engine with bookmarking features. The more active you are on StumbleUpon, the more opportunity there is for you to grow your network and expose your own content to more and more StumbleUpon users. Very nice of you. Excellent tips.

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

MARCH 4, 2008

As for the sessions I liveblogged, there were eleven in total (see the Search Engine Roundtable’s SMX West coverage for details). Personalization : presenting results based on past activity. The biggest challenge is maintaining thousands of bookmarks to vertical search engines. What was their inspiration?

Conference 100

Conference StumbleUpon Engineering Flickr 100

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. Let me use a good example that’s relevant to me: Facebook.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

With 350 million+ users, a self-promoting and natural way to have people promote your product, and a very active audience full of close friends and family, what’s not to like? Here’s an example of a simple tab I set up: Welcome! SEO for Facebook Pages Your Page is visible to search engines! Marketers love Facebook.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? As such, you deserve to call the shots within reason, and the first illustration you gave is a fine examples of this. You seem to gloss over this question. And guess what?

Blogger 177

Blogger Press Release Advertising Review 177