Small Business Mavericks

APRIL 21, 2012

Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. For example, [link].

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Engineering Domain Name URL Small Business 181

Small Business Mavericks

JULY 24, 2012

It wasn’t too long ago that shady SEOs discovered they could engage in negative SEO tactics and kill their competitors in the search engine rankings. While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. Give as much information as you can to Google.

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SEO Issues Engineering Google 156

Small Business Mavericks

MAY 22, 2015

Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals.

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SEO Real Estate Engineering Process 70

Small Business Mavericks

MARCH 24, 2012

To begin with, Google has been active in fighting ‘over optimization’ for a long time, it’s nothing new. We all want to have our pages listed above the fold on page one of the search results, however, search engines do want to see natural movement towards that aim, not a sudden overnight leap. Perhaps you should.

Domain Name 105

Domain Name Engineering SEO Issues 105

Small Business Mavericks

MARCH 4, 2012

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. Those keywords could be the one factor that is keeping your business alive, so they require a lot SEO activity to keep them ranking highly.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

APRIL 15, 2012

There is an interesting post on Search Engine Watch related to the timing of your SEO efforts and season peaks. The example used was for the release of a new mobile phone. In many cases, your SEO activities start pre-product release and end before a product peaks.

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SEO Products Mobile Course 93

Small Business Mavericks

JANUARY 11, 2012

Forgetting the media part of social media – if you work with other online users, for example, bloggers who regularly write about your products or websites, don’t ignore them. Google local is a great advance in search engine results. If you are about to have a product release, invite them in.

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Social Media Engineering Sites Small Business 98