Sherrilynne Starkie

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

She provided examples of how organizations are moving to collaborative frameworks. For example, she said, chemical problems at GE are almost never solved by a chemist. For example, she said, chemical problems at GE are almost never solved by a chemist. Companies are doing away with the silo mentality by unifying goals.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. If PR coverage is not part of the mix, other activities will struggle to deliver the desired results. Know your media.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Let’s look at an example.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

It’s also highly-effective at driving website traffic, which can boost search engine ranking. A good social media consultant understands the basics of search engine marketing. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. Activity reports.