Dave Fleet

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Your social media activities will naturally let you identify your most active users and your biggest fans. Here are eight pointers for scaling your customer support: 1. So, win the search battle.

Tips 353
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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities. For companies engaged in social media activities, this is a clear pointer that they need to incorporate a range of spokespeople in their activities. Social media and trust.

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Using Social Media to Protect Your Reputation

Dave Fleet

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

The website allows readers to paste press releases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders. The picture we’re left with is a complicated one.

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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Zero detail on actual social media activities.

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Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. Didn’t people ever learn how to play nicely with others? A tale of false arguments.

Journal 366