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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 107
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Maybe some processes are repetitive, or some solutions cause more friction.

Examples 101
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How to Create a Process That People Love to Follow

agora pulse

Are you using a process that works? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. If you follow a process every time you schedule a tweet or publish a post on Facebook you will: Get the task done quicker. Why You Need Social Media Processes.

Process 96
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. App Activity. In the meantime, here’s some documentation. In other words, I see nothing in the documentation that allows you to create different audiences for different forms. I have not seen this documented officially.

Eventful 207
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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Beneficiary and Payer Requirements for Meta Ads in the European Union

Jon Loomer

The ad agency isn’t the payer, for example. Since Meta’s documentation doesn’t mention other currently active ads targeting the EU, I assume that those will continue to run normally unless you attempt to edit or duplicate them. That may sound obvious, but there will be some confusion surrounding this.

Library 162
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Complete guide to content calendar creation

Sprout Social

You can use it to plan every stage of the content production and distribution process. Proven benefits of a content calendar A content calendar helps you streamline your content activities, improve productivity, makes collaboration easier and gives your organization a competitive advantage. What is a content calendar?

Content 80