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Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. I generate long term care insurance leads and annuity leads for the insurance industry, but volume has been terrible in the last two months. Health reform seems like a mess. The Whole. :

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How the 'traditional' world punishes social networking

The Way of the Web

But there are far more insiduous happenings taking place which can affect all of us – how would you feel about the fact that Facebook and Twitter Usage Could Raise Your Home Insurance Premium by 10% ? blog comments powered by Disqus Blog Partners:

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Not just being talked about but be an active voice in the community. Of course, Ron Paul’s supporters were very active on social media sites and they didn’t get the results they wanted. Not one of them has a blog (solicitors, accountants, insurance brokers etc). In a sense, they can become part of the community.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. There’s a cost to this, though.

Facebook 279
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). They have an interest in the world around them, and being active in it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Have you looked at any tools that allow local users to speak on behalf of the businesses social media channels but then give an overview to the home office to watch all activities? Again, a company needs to listen and find where the customer base is active.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm.