Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. Users are actively seeking information that will enhance their professional knowledge.

Social Media 100

Social Media StumbleUpon SEO ROI 100

The Way of the Web

JANUARY 12, 2010

Something that’s not a surprise if you’re a user of Feedburner for example. But not only has that been a relatively recent development, but those contacts are only for my work activity (And I’m afraid I won’t be sharing their details, as I suspect they’d be bombarded with emails and probably never speak to me again.)

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

Social Media Strategery

MARCH 2, 2009

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. Show them how they can use del.icio.us The Whole. : The Whole.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! They need to snap up that Facebook name pronto. As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity. link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. There are takeaways from this.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. You sound a lot more active and attentive. link] Janna Wemmer My parents were early influencers. link] jaybaer Oooooo.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Again, a company needs to listen and find where the customer base is active. What I mean is that California for example always shows up with the most posts.

Social Media 155

Social Media Strategy Radian6 SM2 155

ProBlogger

DECEMBER 3, 2012

This is part 3 of Problogger’s Blog Design for ROI series. In the screenshot below, you can see an excellent example of a site that recognizes user contributions. It’s also worth highlighting that most of the awards were accessible on the basis of merit—win ten rap battles and you got a bronze mic, for example.

ROI 39

ROI Communities Avatar Badge 39

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. For example, I’ll put “I tweet. Examples of baits are: graphics, eBooks, whitepapers, scripts, website themes, coupon codes, etc. Are my profiles well branded?

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. &# should be an alarming one to be asking. Thanks, Jay! Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation? Im Jay Baer.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

Kikolani

JULY 23, 2010

10 Facebook pages that are exploding in popularity – great examples of successful pages. What could you sell from your blog – a brainstorming activity. 21 examples of natural light photography – gorgeous, almost surreal photos. How CommentLuv stole my heart from Disqus – a beautiful love story.

Resources 129

Resources SEO GPL Mashup 129

Josh S Peters

JANUARY 25, 2009

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. It seems like I’m being drawn to this topic. Dwellicous – Think Delicious for real estate.

Real Estate 100

Real Estate Resources Social Media Delicious 100

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way. Im Jay Baer.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. link] [link] useglobalreach Are your customers active in social media? Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media. Great stuff.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community.

How To 240

How To Marketing SEO Training 240

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). Not speaking of the fact that the rules, inner structure etc.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). Not speaking of the fact that the rules, inner structure etc.

Social Media 167

Social Media Facebook Marketing Consultant 167

Social Media Strategery

APRIL 2, 2010

Web 2.0 … The Machine is Us/ing Us by Michael Wesch Don’t try to be a social media guru like this guy (Warning: NSFW language) Social Media ROI by Socialnomics – wondering whether social media is worth the effort? It’s low risk, and it will give you a starting point for your online activities. Watch this video to see why it is.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? Jill Whalen has been active on forums and online communities for 10 years now. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

SEPTEMBER 23, 2010

As Gilbert pointed out, our own intersection is a good example. Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday.

Social Media 164

Social Media Strategy Engineering Social CRM 164