Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. The measuring process works just like any other profit and loss system however the parameters are very very different. Now the objective for Social Media need not always be in terms of quantifiable terms.

Social Media 93

Social Media How To ROI Reputation 93

The Way of the Web

MAY 23, 2010

Noone denies the success of the application approach for the iPhone and iPod Touch – the small screen means that applications have proved hugely successful at utilising a smaller space and handheld processing power to achieve great results. blog comments powered by Disqus Blog Partners: But the iPad?

iPad 33

iPad Applications Blogroll Social Bookmarking 33

Social Media Strategery

JUNE 21, 2009

Make sure you give it every chance to succeed and address the people, policies, and processes too. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. activity will eventually fade away in order to allow time to meet management demands.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. This article is an example of that. This is an great example of a company that gets it and has moved the needle because of it. However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 137

CSR Social Media Strategy Consultant 137

The Way of the Web

DECEMBER 1, 2009

And in the case of some companies, develop and use tools to see what people are actively searching for at the time to create the right content to capitalise on that interest (e.g. They might have large numbers of content creators, but these people are grouped around specific products in the magazine industry, for example.

Publishing 29

Publishing Yahoo Compete Syndication 29

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought. link] Michael A. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Jeff Esposito

SEPTEMBER 1, 2010

Facebook for example, has over 500 million users on the site. The thought process is that fan page for product X can be tested against product Z as to who generated more fans or followers. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Is social media right for everyone? Unported License.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. It’s these types of processes that can help them “spread the word&# about who they are and what they do. What do you think? GREAT INFO!

Brands 143

Brands Content Social Media Consultant 143

Social Media Strategery

SEPTEMBER 24, 2008

Whether you’re a civilian, auxilarist, reservist, active duty, contractor or retiree, to understand that when you’re blogging, that’s no different than operating in a social environment on a Coast Guard base or anyplace else,” he said. However, as you noted from the STRATCOM example, this is not necessarily the case.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. They need to snap up that Facebook name pronto. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Technology should only be determined at the last stage of the planning process. Of course, this isn’t entirely an either/or scenario. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 117

Social Media Strategy Social CRM Company 117

Social Media Strategery

OCTOBER 27, 2009

Be active within the social media and Gov 2.0 Get to know the mission and unique processes and policies of the people you’re talking to. You’re on point by recommending consultants understand “the mission and unique processes and policies.” You have to take part in the conversation if you ever hope to influence it.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? The social web, and the smart web, both are built on open, unstructured communications that invert traditional processes.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

MARCH 12, 2009

This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MARCH 25, 2010

If you have all of your passwords and such handy, the process should take about 5 minutes. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&# Thanks for the thoughts and processes.

Social Media 167

Social Media Strategy Consultant Conference 167

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. When this process occurs two page views are counted instead of one, thereby lowering the bounce rate. Would Be interesting to see and filter out areas for example US and Non-US traffic. Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MAY 5, 2010

Their YouTube page, ironically, only features a playlist of videos that they love but does not show any videos made by themselves, such as the process of making a Peanut Butter Cup. Share the 10OFF discount code for everyone, for example. As a result, engagement goes up as the page appears very active. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Put them to good use! Ever wonder why?

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

AUGUST 18, 2010

This video is a great example of how social media is being integrated in not only the professional world, but also secondary education. She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. Do it when syllabus is reviewed.

Education 135

Education Social Media Gov 2.0 Class 135

The Marketing Blog

MARCH 6, 2011

Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc. For example, you need to enter the URL of the website where the comments system will be integrated. Here is one example that we tested in the case of Techcrunch.

System 258

System Comments Aggregator Authentication 258

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. You sound a lot more active and attentive. link] Janna Wemmer My parents were early influencers. link] jaybaer Oooooo.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. Lots of lurkers. Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example, what plays well on Digg versus what plays well on Propeller.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

The Marketing Blog

MARCH 6, 2011

Let’s look at this all new plug-in and what makes it vastly different from already available commenting systems like Disqus, Intense Debate etc. For example, you need to enter the URL of the website where the comments system will be integrated. Here is one example that we tested in the case of Techcrunch.

System 100

System Comments Aggregator Authentication 100

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. It’s surprising to see how few people actually do it! Read a lot.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

AUGUST 18, 2010

I actually think a lot of these questions often come from the client side (Q 3 is a great example of this) – and where equipped, PR firms (or whoever is providing advice) should help with their understanding / education by using the questions you've suggested. &# should be an alarming one to be asking. Thanks, Jay! Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. The problem: he was not at all active on the high profile blog and hadn’t written a single comment. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136